In the food department, we see a lot of desperate attempts made by food companies trying to stand out from the crowd. For example, one company decided to hawk its guac by sending us a giant plastic avocado. It was bigger than my 2-year-old, but definitely not as much fun. It just sat there. And still is, in fact, on top of a file bin. I should probably dust it.
Anyway, our e-mail inboxes are constantly, and I mean constantly, barraged with press releases about “National Sauerkraut Day,” “National Horseradish Day” and “National Corned Beef Sandwich on Rye Hold the Pickle Day.” They’re not real. They’re just a marketing ploy to get writers and editors to think, “Hey, I guess we better cover that important national event and call this sauerkraut company to get some quotes.” Nobody buys it. (OK, I’ll admit it, when I was young, naive and just a few weeks into this job, I got a little panicked when I realized we hadn’t covered “National Bagel Day.”)
I soon found out anyone can create one of these “holidays.” I’m thinking of creating “National Eat Chocolate for Breakfast Day” so that I can alert people to the deliciously stimulating effects chocolate has on the palate, mind and soul when eaten first thing in the morning. I probably won’t mention the effect it has on my thighs.
Other e-mails we receive forgo the faux holiday for the ever-serious “survey” facts. These are surveys the companies either commission or conduct — likely by having employees call up friends and family. And these surveys are PACKED with VITAL information. For example, Dairy Queen just issued one saying 9 out of 10 American adults like pie. Holy Toledo! Who knew? And half of those adults like it with a scoop of ice cream. Well, I’ll be darned.
Apparently, this important information is supposed to convince me that the food section needs to do a story about DQ’s new Dream Pie Blizzards milkshakes. After all, it’s pie a la mode in a disposable cup!
But wait, I say. A milkshake is not pie. It’s not even pie a la mode. Even if you put chocolate and pieces of “pie crust” in it and call it French Silk, it’s still not pie. Pie is not liquid dammit! (Well, maybe it is when I screw up the filling in a banana cream pie, but even then it’s not something you can consume with a straw.)
Did the survey ask WHY people like pie? No. You know why? Because they’d say: “Because it’s a solid piece of food I can sink my fork into.” Or something to that effect.
Basically, it’s a bogus survey that’s only remotely related to the product it’s trying to pitch, which really burns me up. Why waste my time and clog my inbox with such drivel? A much better use of their money, and a much more effective way to get my attention, would be to send me some of those Blizzards. I’ll drink ‘em. They sounded kind of good. Who knows, if I like them enough, I might be inspired to name a holiday after them.
_ Danielle Centoni