It was a big package — a box big enough to fit a basketball for sure. And the return address promised chocolate. I had waited for this package for three days. The publicist called me twice to announce it’s arrival.

Happy that the package had finally arrived at its destination, I carefully opened it with a sharp knife. I reached inside and pulled out a large wad of paper. Beyond that was a big bubble of impervious plastic that could only be opened with a knife.

Inside that was a cool pack and a 1-by-3-inch box of chocolate. Inside that were three 3/4-inch-square chocolates. I’m not going to dis the chocolate itself, but the packaging? Talk about overkill. And overhype. If I want a second opinion on these I’m going to have to get a clean knife. Good thing I didn’t have a large audience for this grand package-opening!