Personally, I think most breakfast cereals are ridiculously overpriced — but at least Cheerios is giving back this month. Instead of some goofy prize that ends up in the garbage, the company is tucking little kid books into their boxes.

The books are small, but they are bonafide books, packed with lots of fun illustrations. There’s a book about electing a duck for president, and a Dora the Explorer tale. The book giveaway – called Spoonfuls of Stories — includes six titles and some 5 million books all told.  The campaign is the seventh annual, and is done in partnership with First Book, a nonprofit children’s literacy group.

If you have kids or grandkids who might enjoy a new storybook, grab a box of the cereal quick because the campaign already started.