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JC PENNEY Teen Sex Ad?

By Jackie Burrell
Tuesday, June 24th, 2008 at 11:20 am in Teens.

The news is spreading like wildfire, molten lava or whatever other incendiary metaphor you prefer to describe this: that JC Penney‘s latest ad, which shows two teens practicing for an illicit afternoon by timing how quickly they can shed their clothes, just won a prize at the Cannes Lions, an international advertising awards event, over the weekend. The “Today’s the day (to get away with it)” ad is spectacular – artsy, edgy, evocative. But JC Penney??? Teen sex? What the-? Turns out, it was unauthorized. More on that in a moment. But first, the ad itself:


According to Gawker, JC Penney’s officials are madly backpedaling and saying they did not authorize the ad. They’re blaming their ad agency, Saatchi & Saatchi, because the thing looks so darn professional and fabulous — and S&S is blaming Epoch Films, their ad production company and the listed entrant at Cannes. And we’re a’thinking, someone’s going to get fired and then get snatched up by any ad agency with half a brain. The ad has already made staid old JC Penney look cooler than anyone ever dreamed possible.

What do you think? Morally corrupt or clever marketing? Or just a really cool ad? Click “comments” and weigh in.

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11 Responses to “JC PENNEY Teen Sex Ad?”

  1. Steph Says:

    more encouragement for casual sex? Parents, sexually transmitted infections are rampant among teens…more than we ever knew about when we grew up. It is NOT cool to get one either…some of these are life-threatening; some are never cured; some cause infertility FOREVER…not cool at all. We must get some common sense here in raising our kids and teach them abstinence. Using “protection” does NOT keep our kids healthy either…even “petting” is now dangerous. Instead of shoving sex in their faces at every opportunity in ads, movies, TV, music, etc., how about we teach them responsibility, purity, chastity? How droll! Seriously, folks, this is bad and we must stop this!

  2. Lucy Says:

    This is unacceptable, What in the world is going on??? I can’t believe what’s happening in society today and we blame the children!!! I wish the children would wake up and see how grownups exploit them in movies, music and now in Ads. Shame on us, no wonder the Middle Easterns people hate us so much, we’ve become dirty,filthy people with no morales, I don’t blame them for hating us, they’re afraid we’ll infect them, and they should be. May God bless and protect our children from the Adults that have the power to do whatever they want to them and get away with it.

  3. Kimi Says:

    OMG!!! Is this what T.V. is really coming too? Showing kids just how to try to “get one over” on parents?!?! NO WAY!! I am embarrased and sickened to think that a family Company has gone to this extreme measure to lure teenagers to their brands. I am aware of how provocative clothing is now-a-days, but to induce it more by this ad…
    Again, OMG!!!

  4. Bobby Says:

    Morally corrupt or clever marketing? Or just a really cool ad?

    How about all three. Its obviously corrupt, but in a clever way. And it is a cool ad. I don’t say I condone the ad, because I don’t, but we really can’t do a lot to stop these kind of things. People will continue to do whatever pleases them, especially if it makes them a quick dollar or two.

  5. Alan Says:

    First, it’s an awesome ad. J.C.’s reaction reminds me of Miley Cyrus. “Oh, if I’d only known.” Does it promote promiscuous sex? You don’t have to promote sex with teenagers, especially male teenagers. My spin on the ad is not how long it takes to get their clothes off, but how long it takes to get them back on. But I’m not sure that matters. STD’s are certainly a bigger threat than when I was a teenager (the 50′s) and sex education in this country has been so watered down by the efforts of the social conservatives to be practically useless. We need to take a look at what the countries with low rates of STD’s are doing in terms of sex education and, IMHO, do a better job of teaching kids about their bodies and how to deal with the emotional turmoil adolescent hormones are creating. That includes sexual impulses and how to keep themselves safe if they do succumb. You teach someone to ride a bike by teaching them what to do when they start to fall off.

  6. Alan Says:

    First, it’s an awesome ad. J.C.’s reaction reminds me of Miley Cyrus. “Oh, if I’d only known.” Does it promote promiscuous sex? You don’t have to promote sex with teenagers, especially male teenagers. My spin on the ad is not how long it takes to get their clothes off, but how long it takes to get them back on. But I’m not sure that matters. STD’s are certainly a bigger threat than when I was a teenager (the 50’s) and sex education in this country has been so watered down by the efforts of the social conservatives to be practically useless. We need to take a look at what the countries with low rates of STD’s are doing in terms of sex education and, IMHO, do a better job of teaching kids about their bodies and how to deal with the emotional turmoil adolescent hormones are creating. That includes sexual impulses and how to keep themselves safe if they do succumb. You teach someone to ride a bike by teaching them what to do when they start to fall off and what to wear to keep from getting seriously hurt when they do.

  7. Todd Says:

    These kids are not stoned. They are not drunk. They are not in the back of some car on a dark road. They are not strangers meeting at a rave. They are consentual. They are safe are home, sober, and seem to be really into one another.

    Anyone who has a real problem with this — is saying more about their own sexual hangups than anything else.

    Sex is not evil. Cruelty, violence and war are evil.

  8. Tamara Says:

    Speaking as a teen, I neither think the ad is “cool” nor distressing. First of all, it is a witty concept as an ad. However, I see in no way how it is marketing clothing. You may be ranting and raving now about the destruction of youth, but you casually laugh it off as the same concepts enter your mind in the context of your favorite sitcom. There’s no need to inflict a hypocritical sense of “morals” on JC Penny, they did not authorize the ad. Sex is in no way destructive and we are a nation built upon open-mindedness. So maybe instead of calling names and yelling corruption, one should be less sensitive to the concept of younger people having sex.

  9. c_rede Says:

    If this were a CONDOM commercial – it would be awesome. Morality aside, from a pure commercial perspective, what the heck did this have to do with JC Penney?? Clothes? Watches? I thought the whole idea of an advertisement, was to convince me to buy something.

  10. Todd Says:

    Isn’t this the same thing we did when we were their age? How we soon forget our actions.

  11. Douglas Says:

    That is an awesome and hilarious ad. I’d be proud, frankly, if my daughter thought to time how fast she could get undressed for an afternoon tryst.

    Don’t get too worked up over it, folks.

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