By Jackie Burrell
Tuesday, June 24th, 2008 at 11:20 am in Teens.
The news is spreading like wildfire, molten lava or whatever other incendiary metaphor you prefer to describe this: that JC Penney‘s latest ad, which shows two teens practicing for an illicit afternoon by timing how quickly they can shed their clothes, just won a prize at the Cannes Lions, an international advertising awards event, over the weekend. The “Today’s the day (to get away with it)” ad is spectacular – artsy, edgy, evocative. But JC Penney??? Teen sex? What the-? Turns out, it was unauthorized. More on that in a moment. But first, the ad itself:
According to Gawker, JC Penney’s officials are madly backpedaling and saying they did not authorize the ad. They’re blaming their ad agency, Saatchi & Saatchi, because the thing looks so darn professional and fabulous — and S&S is blaming Epoch Films, their ad production company and the listed entrant at Cannes. And we’re a’thinking, someone’s going to get fired and then get snatched up by any ad agency with half a brain. The ad has already made staid old JC Penney look cooler than anyone ever dreamed possible.
What do you think? Morally corrupt or clever marketing? Or just a really cool ad? Click “comments” and weigh in.