In today’s episode of “Recalled Cribs of Doom,” the role of excessively dangerous baby product will be played by 200,000 Simplicity Rain Forest Play Yards. As you may recall, this is not a new role for Simplicity products. By last September, the Consumer Product Safety Commission had recalled 2.5 million Simplicity cribs and bassinets after SFCA Inc., the company that took over the bankrupt Simplicity, refused to take any action saying, in essence, that the deaths of four babies were not their problem. Yeah, we’re waiting for karma to kick in soon. Now they’re back in the news after 1,350 reports of side rails collapsing on this product. Numerous children ended up with bumps and bruises, and more severe injuries included a mild concussion, a broken nose, a broken wrist and a cut that required stitches. Once more, it’s the CPSC organizing the recall, because Simplicity/SFCA refused to respond to either the federal watchdog agency or the hundreds of customers who complained directly to their product hotline. We posted SFCA chairman Ric Miller‘s contact information last fall, but apparently Blackstreet Capital, SFCA’s parent org, has taken that page down. Charming. So a major company is so loathe to take responsibility for the dangerous products it sells, the only contact information it offers is a hotline it ignores. Perhaps they could sell baby cigarettes next.
The heroes in this scenario? Fisher-Price, which neither manufactured nor sold the collapsing play yards, volunteered to help with the recall. If you have one of these Simplicity products, contact Fisher-Price at (800) 432-5437 for assistance. And next time you’re in the market for a baby crib or play yard, stay far, far away from the Simplicity section. May we suggest patronizing Fisher-Price, instead?