OK, the Topps baseball card company may not say its latest venture was inspired by Harry Potter, but those of us with a yen for chocolate frogs and the magical trading cards with moving wizard pics, will find the new 3-D baseball card concept a little familiar. But awesome, nonetheless. Topps, purveyor of traditional trading cards (like the one pictured to the left) for a zillion years, is introducing new “augmented reality” baseball cards today. Hold one up to a webcam and a 3-D avatar pops up on your laptop. Rotate the card and the baseball player rotates too. Topps’ chief digital officer Steve Grimes called it “the ‘Beam me up, Scotty’ version of a baseball card,” in his interview with the New York Times. And Louise Curcio, marketing veep at Topps competitor, Upper Deck, says her company is working on virtual cards that “come alive and contain video.”
OK, that’s cool. But we’d rather have one with Dumbledore.