OK, the Topps baseball card company may not say its latest venture was inspired by Harry Potter, but those of us with a yen for chocolate frogs and the magical trading cards with moving wizard pics, will find the new 3-D baseball card concept a little familiar. But awesome, nonetheless. Topps, purveyor of traditional trading cards (like the one pictured to the left) for a zillion years, is introducing new “augmented reality” baseball cards today. Hold one up to a webcam and a 3-D avatar pops up on your laptop. Rotate the card and the baseball player rotates too. Topps’ chief digital officer Steve Grimes called it “the â€˜Beam me up, Scottyâ€™ version of a baseball card,” in his interview with the New York Times. And Louise Curcio, marketing veep at Topps competitor, Upper Deck, says her company is working on virtual cards that â€œcome alive and contain video.”
OK, that’s cool. But we’d rather have one with Dumbledore.