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BYE-Bye New Bugaboo, Hello Secondhand Stroller

By Jackie Burrell
Thursday, July 9th, 2009 at 3:26 pm in Babies & Tots.

Stroller (photo-illus by Noah Musser, MCT) The $343 million baby luxury market soon may be a thing of the past, a relic of the early 21st century’s spend-spend-spend mentality. Industry watchers are noticing a marked uptick in the numbers of families who’ve stopped buying luxury baby gear – new strollers with iPod docks for baby *and* mom, anyone? Instead, they’re parking their Lexuses (Lexi?) at the curb of second hand baby stores, cruising CraigsList and embracing hand-me-downs.

“The recession, it seems, has catalyzed a moment of reflection among the formerly free-spending new-parent set,” New York Times reporter Sarah Wildman writes, “Used is good; free is best.”

The result? The “play and discover” market – industryspeak for “stuff for kids ages 0-1″ – that soared 75 percent between 2003 and 2007, is tanking now. Sales plunged by more than a third in 2008 alone. Wildman’s fascinating piece in yesterday’s New York Times – “For Firstborns, Secondhand Fits the Bill” – notes that the new frugality is not limited to those who can’t afford the latest $900 Bugaboo or swanky $1,000 changing table. Affluent families are questioning their spending too. And they started doing it before the economy really hit its stomach-churning slide. So what do you think? Is this part of the too-much-stuff eco-consciousness of today? Or are we finally waking up from our Madison Avenue-induced trance?

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One Response to “BYE-Bye New Bugaboo, Hello Secondhand Stroller”

  1. Daisy Says:

    Hi im not here to beg im just here because im a mom of 3 kids 2 boys ages 7-2 and the 7 year old is size 7 and the 2 year old is a size 4T or some 5T and 1 girl age 6 and her size is 5/6 or 6X and 1 on the way im 8m pregnant and im really in need of a new born baby boy stroller and also baby boy clothes it could be NEW or USED And anything else ya could give. Im a mom really in need. Im due August 1, 2009 but my doctor telling me i may go in be for my due date so that will be in the middle of July. I don’t have nothing for my unborn baby boy. So if there’s is someone out there that could help me i will really thank you for it and so will my lil new baby boy and I could come and pick it up im by the 1 Train and the ABCD Train and Bus im by the 101 and 100 and 19 Bus or I’ll could find someone to pick it up for me. I LIVE IN HARLEM 149ST. “Please And Thank You”You could E-Mail me at (

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