By Jackie Burrell
Tuesday, October 13th, 2009 at 12:03 pm in Other.
Interesting piece in this morning’s New York Times about a major, high tech makeover of the Disney stores you see in every mall. Apparently Disney has recruited Apple’s Steven Jobs and is planning to turn the old toys-on-shelves model into interactive “imagination parks” instead, a kind of entertainment hub to woo kids with such attractions as high tech, interactive trees and in-store theaters that let you watch your choice of film clips, do karaoke or do a live video chat with Disney Channel stars. It goes beyond the video screen too. If you’re watching Disneys’ “A Christmas Carol,” for example, the store could fill with the fragrance of Christmas trees. Hold a Cinderella doll or tiara, and an embedded computer chip signals the magic mirror nearby, so Cinderella can appear and talk to your child.
Part of me thinks that sounds really, really cool. Part is a teensy bit reminded of that creepy scene in “Minority Report” where the Gap ad comes to life. What do you think?