A’s flagship station, 95.7 FM, switches to all-sports format

The A’s flagship station, KBWF 95.7 FM, announced Friday that it’s switching from a country music format to an all-sports station – SportsRadio 95.7. That’s a big win for the A’s and their fans because it will mean more A’s programming throughout the day, though the station hasn’t announced a daily lineup yet. If you turn the station on right now, you’ll hear a loop of Bay Area sports highlights. But at 4 p.m., an extended A’s pregame show will begin, hosted by Chris Townsend. I’m told the pregame show won’t typically start this early, but Townsend will remain part of the daily package with his pre- and postgame show. Bottom line, the A’s will be on longer — before and after games – than they were previously on 95.7, which had been trying to shoe-horn A’s broadcasts in between the country music. The station is also the broadcast partner of the San Jose Sharks. And though Sharks games will continue airing on KFOX 98.5, the plan is to have substantial A’s and Sharks talk throughout the day on 95.7, as well as talk about the other Bay Area teams.

“We just think there’s a tremendous opportunity to grow the sports audience in the Bay Area,” said Dwight Walker, vice president and market manager for 95.7’s parent company, Entercom. “You’ve got passion, an underserved audience and teams to support that.”

Aside from the A’s buying their own station, which they tried to do with KTRB, this is the best situation for them. They’re guaranteed a bigger presence on an all-sports station. People in the radio industry talk very highly of Entercom, which owns other FM all-sports stations around the country, including WEEI in Boston, a giant in the business. One person I spoke to expects 95.7 to receive the backing to form a serious challenge to KNBR’s supremacy in the Bay Area sports radio landscape. Might 95.7 try to land the Raiders or other Bay Area teams? I could see the station making a run at it.

Certainly, the timing is right to launch a second Bay Area sports station. KTRB, the A’s previous flagship station, has an all-sports format, but it isn’t likely to stay that way considering the station is in receivership and up for sale.

I’ll be reporting more on this story as 95.7 announces its on-air hosts and programming. For now, what are your thoughts on this development, A’s fans?

Joe Stiglich

  • Andy K

    This is great. Better than the A’s owning KTRB – no signal at night, or driving up in and I live in Oakland.

  • Nordo

    I think this is great. I will be good for KNBR to have some real competition.

  • crister

    So, how may this impact Giants ownership’s position on t-rights? Going to perhaps make them dig in even more with this deal and new threat to their radio advantage? maybe just up their price to giv eup the fight?

    Whatever, hopefully Oakland can build a castle in the sky and the A’s stay in Oakland.

  • Brandon

    This is fantastic news, and long, long overdue. The A’s, as well as Raiders, have been missing out on tremendous opportunity to build a better fan base and loyalty by not having daily coverage – where the Giants have had strong coverage for years. I hope this is the start of a long-term home for A’s fans to turn to for quality programming all-day long.

  • OaklandSi

    I can’t overstate how excited I am at this new development. We have been starved for A’s talk on the radio, as well as a good alternative to KNBR.

  • Raider Bong

    wow. i dunno what kinda stuff had to go down for this to go through, but wow. very excited to have chris townsend on board throughout the day, the man is straight talk when it comes to sports and doesnt give the BS.

    this is an exciting event for the a’s and sharks, who get almost zero play on knbr (except for when the sharks make the playoffs). i love the gary radnich show with dibbs and p-con in the mornings, and damon bruce on 1050 is pretty decent, but the two clowns fitz and brooks have no reason to be on air. basically, if you dont agree with their narrow view points, they’ll call you a moron. its great to have an alternative sports talk station to turn the dial to.

  • 94577Z06

    Nobody ……..