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Basketball: Silver Bears to face Arizona

Yes, the Golden Bears will wear silver uniforms and shoes for Thursday night’s Pac-10 game against Arizona.

A Cal spokesperson confirmed word we received late today that Cal is one of three collegiate teams this week that will help celebrate Jordan Brand’s 25th anniversary by wearing special silver anniversary uniforms and shoes.

North Carolina, where Jordan played his college ball, debuted the new Nike franchise gear tonight . . . and the Tar Heels lost  77-67 to Florida State. (Of course, the Tar Heels are just 14-14 this season after winning the national championship in 2009, so their uniforms likely had nothing to do with it). Georgetown will wear them Saturday against Notre Dame.

Here’s an excerpt from the news release on the new shoes:

“In the quest to develop the 25th AIR JORDAN shoe, Michael Jordan had a simple request – to build a partially transparent game shoe. MJ said he was able to master opponents by only allowing them to see what he wanted them to see, never showing his defender every aspect of his game and always saving something more.”

Don’t know about you, but I’m positively breathless. For a moment, I was sure we were talking about a new NASA spacesuit.

Folks, it’s a basketball shoe – a $170 shoe, by the way. (In the PR photos I saw, the shoe wasn’t exactly transparent, so I’m not certain I get it).

Still, I’m sure we’re all grateful MJ didn’t ask for transparent uniforms!

So I want to know: What do you think of this detour from tradition?

Jeff Faraudo

  • batmansf

    lame…totally lame. Who are we, Oregon? What are we getting for this? I can’t imagine it would be worth being seen as a total corporate sellout in a rare ESPN broadcast. Very disappointing…

  • robert

    Absolutely terrible idea!!!! I understand wanting to get exposure, but give me a break!

  • southseasbear

    I would be in total support if the one time silver uniforms were for a charity (e.g. cancer awareness, hunger, etc.) but for corporate PR? Sounds like a horrible idea; nevertheless, I’ll try to keep an open mind and reserve judgment until I see what they look like tonight.

  • Dan

    Agreed with all the comments above. Why is this about Nike and Michael Jordan at this potentially historic point in the Cal BB history? This should be about the Golden Bears. Bad timing.

  • BlueNGold

    It sets a really bad precedent. College sports is not supposed to be about corporate sponsorships and brand names. This is the sort of thing that makes the NCAA and its teams look bad.

  • Mitchie V

    (sung to the tune of “Silver Bells”)

    Silver Bears! Silver Bears!

    It’s Do’r'Die time in the Season!

  • rollonubears

    this is horrible. sandy barbour should be ashamed of herself.

  • rollonubears

    athletic.director@berkeley.edu

    i’m writing her a letter now.

  • goldnbear

    The uni’s look great! Do you recall how the mustard yellow jersey energized the football team the first time they wore it? Oregon didn’t even know what hit them! These are young kids who get excited about uniforms, shoes, etc. Pac-10 title is on the line and we need any edge we can get! Go Bears!

  • rollonubears

    yeah, those uniforms were awesome. but they were designed to motivate the team. and they were yellow. now, i’ll take silver over red, but silver has nothing to do with the bears. it’s a complete sell out, and a shame, in my opinion. if nike had designed blue or gold uniforms just for us, to commemorate the shoe, that would be one thing. but this isn’t like wearing clothes with a swoosh. this is wearing nothing but a swoosh. it’s disgusting.

  • BearFanInLA

    I really hate this idea. This is worst time for our players to be distracted by new and different looking uniforms. I would have been all for this at the beginning of the season, but not now!!! Are we TRYING to blow this potential Pac-10 championship?
    Sandy, what are you thinking? I wonder if Montgomery knew about this?

  • rollonubears

    sandy emailed me and confirmed that the players are all on board with it, and very excited about it, and that monty feels it may give the team a competitive advantage. i guess, considering we were asked to wear them, and not arizona, that does say a lot about our program, and that will show in the game tonight. i still think silver is lame, but my biggest concern was that the team was fully on board with it, which they apparently are.

  • BearFanInLA
  • Salim and the Dream

    @Rollonubears: Arizona is sponsored by Nike, not the Jordan brand, which is why the UA will not be wearing anything worse than the already awful uniforms they have.

  • nonplussed

    A very very bad idea

  • rollonubears

    i think we’re sponsored by nike, too, and the jordan brand is owned by nike. anyhow, the unis look great for gtown, but for unc and cal, it’s very weird. maybe they should have waited another 25 years, and we and the golden gophers and golden eagles could wear gold unis. maybe we will.

  • BlueNGold

    Well they are not as bad as they could be. At least its not a metallic lame thing, with Nike logos all over them.

  • maj

    The players may be on board, but they arent buying tickets or donating to the program. Monty HAS to say that he’s fine with what his employer is jamming down his throat

    This is a joke. Whoever allowed this should be sent to work for the WWF.

  • CruzinBears

    Guys I doubt this was fully our choice, we get a very lucrative jersey deal with the Jordan brand (one of very few schools) and get to (have to) showcase their new products… Do I agree with the timing? Not at all… Is it something you should be upset about and wirting the AD over? Probably not… Do the players/coach like them/think they’ll provide a competitive advantage? Yes… So although I don’t like them playing in them, I could give two craps about it as long as the quality played in the jerseys is up to par and we walk away with the victory….

    Concentrate on what is important… The Pac-10 title! Go Bears!

    Show up early tonight and get loud!!!!!

    p.s. we know PC is stoked about getting a new pair of kicks, does that make it 71 pairs now? :)