Duke not only won the 2010 NCAA title but also ranked No. 1 in basketball revenue that season, pulling in a staggering $26,667,056.
A survey of the 2009-10 season by the Memphis Business Journal shows Arizona checked in No. 4 that year at $19.3 million basketball revenue.
UCLA is No. 2 in the Pac-10 at $12.3 million, Washington No. 22 at just under $11.5 million and Arizona State No. 43 at $8.6 million.
Cal was No. 56 — fifth in the Pac-10 — at $6,967,679.
The rest of the Pac-12 is: Utah at No. 63, Stanford at No. 65, Oregon State at No. 71, Colorado at No. 87, Washington State at No. 88, USC at No. 89 and Oregon at No. 90. (Should be interesting to see how Oregon’s ranking climbs a year from now after their debut season in Matthew Knight Arena).
Last on the list? Southern U checks in at No. 339, with just $210,943 in basketball revenue for 2009-10.