The new Pac-12 Networks launched at 6 p.m. on Wednesday evening with high-brow music, familiar images, cool graphics and proud references to the recently completed London Olympics.
Host Mike Yam called it “an historic day,” while co-host Ashley Adamson fretted, “Let’s not screw this up too bad.”
The Pac-12’s debut show wasn’t bad, but was hardly legendary.
In fairness, finding just the right tone for this kind of moment isn’t easy.
Neil Armstrong, beginning his 1969 moon walk, nailed it with his famous words, “That’s one small step for man, one giant leap for mankind.” Talk about your historic days.
Keith Olbermann drew some big laughs in 1993 when he launched ESPN2 with the opening line, “Good evening and welcome to the end of our careers.” It took Olbermann nearly two decades more — long after he left ESPN — to torpedo his career.
Then there was inventor Alexander Graham Bell, back in 1876, who might have given his first words on the telephone a little more thought before telling assistant Thomas A. Watson: “Mr. Watson — come here — I want to see you.”
What we probably all want to see — some games. Soon enough.