As Michael Jordan prepares to turn 50 on Sunday, Cal will be among four schools who will debut the new Air Jordan XX8 sneakers this week in its game Thursday vs. UCLA at Haas Pavilion.
“The ultra-modern stealth design for elite performance including more technological advances than any AIR JORDAN to date, the Blue Camo version is expected to be worn by North Carolina, California and Marquette, while Georgetown is expected to wear the Black/Electric Green colorway.
”The AIR JORDAN XX8 – the most tested and lightest AIR JORDAN ever – has an industry-changing first: the Jordan Flight Plate, a Pebax® moderator plate that maximizes the responsiveness of the Nike Zoom units through compression and deflection for optimal performance by essentially unlocking the airbags in the forefoot and heel, unleashing the power of the Zoom bags.
“Dynamic Fit technology is also featured in The AIR JORDAN XX8, which uses internal straps to wrap up from the midsole and integrate with the laces for lightweight support that moves with the foot providing additional lockdown support and comfort.”
There’s a lot more, but let’s face it: Consumers are gonna like ‘em because the shoes are cool.