Oddbits: Miller abandons “craft beer lite”, a tour at the Great British Beer Fest, Oregon Brewers Fest sets record
Oddbits…in the noose, er news…Unclear on the concept, department: MillerCoors (That’s their U.S. name now) has abandoned test marketing its Miller Lite Brewers Collection. Guess the idea of “craft beer light” won’t fly…Miller notes consumers who’ve tasted the beers like them…Sure, that’s why they scrapped the national rollout.
The Miller execs should steer their market execs noses toward Portland, OR. where the 21st Annual Oregon Brewers Festival was held last weekend. Read the rest of this entry »
Posted on Thursday, July 31st, 2008
Under: Anderson Valley, Craft Beer, General, Miller | 1 Comment »