Whither Westvleteren? Events at the Bistro, Blue Moon sales soar, so does Sam Adams, Rogue’s hop field with Webcam, Fosters Bitter er Ale
Oddbits…trolling the beer blogs this morning, Evan Rail, author of the Campaign For Real Ale’s Good Beer Guide: Prague and the Czech Republic, who writes the Beer Culture blog from Prague says the impact of Beeradvocate.com declaring Westvleteren Tripel, the Belgian Trappist beer the best beer in the world a few years ago and Ratebeer.com jumping in has had a devastating effect on availability of the beer.
The monks have not increased production since 1946 and don’t intend to. It’s sold only at the monastery and the monk ask purchasers to buy only for their personal use. Surveying beer hot spots in Brussels, he found the beer crossed off beer lists. Ah, the brave new world of the net. Crap. Read the whole post...
.On the same subject, travel writer Ron Pattison, who writes the Shut Up About Barclay Perkins beer blog from Holland (He’s English), cheers beeradvocate’s latest declaration that Struise Brouwers are the best in the world…
Struise is another matter. Availability is already crap. They basically brew for the US and Scandinavian geek market. So that’s where most of their beer goes. Not that it worries me. Apart from Aardmonnik, I don’t get that excited about their beers…He’s just happy, he says, because the availability of beers he really cares about won’t be affected…Read the whole post here….
Onward…more events ahead at the Bistro, 1001 B. St., Hayward, CA. following Saturday’s 11th annual IPA festival (11 a.m. -7 p.m.). On Wednesday about 5 p.m. Jennifer Gilardi of New Belgium says they’ll be tapping the next in a series of small batch beers: Le Fleur Misseur at the Bistro. Haven’t tasted this one, but it’s predecessor Eric’s Sour Peach Ale was a stunner.
Jennifer says Eric’s Ale can now be tasted at Luka’s and the Trappist is getting Eric’s Ale next. Next beer in the series is Abbey Grand Cru. And, by the way, the series has a totally weird name: Lips of Faith. Huh?
About Luka’s and my daughter’s post on the glasses they use...I’ll be Eric’s Ale isn’t serve in a glass like this… (Cel phone photo of Eric’s Ale at La Trappe SF).
Meanwhile, back at the Bistro…Other dates to pencil in are: Saturday, Oct. 4, Wet Hop Beer Fest and Saturday, Nov. 15, Third Annual West Coast Barrel Aged Beer Fest.
On the biz beat… from Molson/Coors… “Sales increased in the last three months, fueled by…”double-digit growth by Blue Moon and Keystone Light. ”
Comment: U.S. consumers are a varied lot, Blue Moon AND Keystone Light. The mind reels...Boston Beer (Sam Adams) reports sales are up eight percent for the last three months to 598,0000 barrels, up 10 percent for the year. Sobering thought: 598,000 barrels in three months, impressive. But the Blue Moon brands, the wit, which I like and the others which are way bland, sold somewhere close to 8 million barrels in 2007. That’s over 666,000 barrels A MONTH.
AND FURTHERMORE...Rogue Grows it own: They’ve bought a hop farm in Oregon and are planting 22 acres of Perle, Sterling, Horizon, and Centennial hops. First harvest: ‘09. Watch ‘em grow. Yes, they have a Webcam.
Marketers who handle Foster’s, the Australian, big-can beer, trying to boost sales of “Foster’s Special Bitter” have renamed it: Foster’s Premium Ale. Same beer. What’s it taste like? I’ve always found it kind of bland and actually prefer Foster’s Lager – love the big can. Here’’s a quote from a taster at beeradvocate.com
Taste is malt, metal and some bitter hops in the finish. Light to medium mouth feel. It is what it is - a big ass can of cheap beer, but it’s not THAT bad.beer advocate.com
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Posted on Friday, August 8th, 2008
Under: Barrel-Aged Beer, Belgian Beer, Cask Ale, Coors, Craft Beer, Festivals, General, Glasses, New Belgium | No Comments »





