This is an except from an article I wrote recently for Northwest Brewing News, Seattle. This segment is about Judy Ashworthstrong>, the very amazing lady who single handedly and nearly by accident either created the concept of a multi-tap pub specializing in good craft beer or made it famous. I think she actually did both things. For damn sure back in the 1980s no one else had a “Farewell to Bud” party.
I’m posting this as part of a beer bloggers First Friday posting project. On the first Friday of each month, all of us who choose to create a post on the same subject, usually a style of beer. But this month it’s people and when it comes to beer people, Judy’s unique and amazing… Come with me on my time machine…
By William Brand
It’s almost impossible to imagine the Northern California pub world of 30 years ago: With luck, in a typical neighborhood tavern, there were perhaps four taps, Bud, Coors, Miller and maybe, for variety: Schlitz or Olympia. Differences were slight: Bud was fizzy, Coors was light, Miller tasted slightly sweet, Schlitz was dry, Oly was sour.
Anchor was evolving into something splendid, but it rarely made it out of San Francisco and certainly never to neighborhood bars.
There was no light beer; counting calories like avoiding cholesterol and stopping smoking were in the future and bars were smoke-filled; ashtrays were ubiquitous.
The beer was boring – there for the mild buzz, although most of us got our buzz outside with reefer.
We were between wars: Vietnam had dribbled into closure, more crap was ahead, but Billy Joel hadn’t yet written the song. All we wanted _ those of us who had chosen to oppose the war, dropped out and grew our hair long, and those who got drafted and wound up getting their asses shot off in Nam _ was a little peace.
Beer was boring, so what… Well, craft beer changed all that, it was like the Billy Joel song, NewAlbionMendocinoNewmansSierraNevadaWidmer…
But what about the lowly pub? Those smoke-filled arcane places full of stoners sipping tepid lager? What happened to them? They were hit by a whirlwind, her name is Judy Ashworth.
A single mom with three kids, she bought Lyons Brewing, a pub in bucolic Sunol, California in1983. “It was a longneck, Bud-drinking cowboy bar,” Ashworth says. “I was 39 years old, the owner wanted to sell and couldn’t so he sold it to me on a note.”
“I was known as a mixologist, even then. I had a mix, I called ‘Judy’s mix,’ Bavarian Dark and Coors. But I’m not even sure why, but I wanted other beers.
She credits her early education to Bob Hufford, a homebrewer. “He came into my pub and was so excited that I had San Miquel in bottles. He brought in some of his homebrew and I was blown away. I had no idea what real beer tasted like.”
“He said, ‘Hey, there’s this brewery Sierra Nevada going to start and Buffalo Bill’s and Mendocino Brewing. So I met all these people and brought in their beer.”
She took up homebrewing; she became a contest judge. She met fledgling craft brewers from everywhere. On June 6,1986, she had a ‘Farewell to Bud’ party. She replaced Bud with Lighthouse Lager from Santa Cruz Brewing Co.
“I never looked back, I said I’d never have a national beer brand again. Usually, I had to go to the brewery and pick up the beer. The only one that delivered was Sierra Nevada.” It took her six months to convince Anchor to bring their beer all the way – 60 miles east to Sunol.
“I got rid of the national brands and all their promotions. I found out people would actually come in and not swill beer. They’d sit there and quaff it and thoroughly enjoy it. We had Hells Angels. I allowed them to come in, but no chains, no clubs.”
Ashworth has Dec. 23, 1987 engraved in her brain. The pub burned to the ground that day. “Everything was gone. I was standing there and Mark Carpenter and Bob Brewer came up from Anchor. Each had two cases beer. I was standing there crying and the brewers and everybody had a fundraiser for me.
“They told me, ‘You’ve got no choice. You have got to continue. You are our spokesman. They were so busy brewing beer and trying to survive, they had no money to advertise. I was out there teaching people about good beer.”
She reopened in nearby Dublin in 1988. English beer writer Michael Jackson was at the opening. She had multi-taps, all craft beer. She introduced beer and chocolate fests. Her pub became world famous.
“It was an incredible, amazing chapter in my life,” All these people from all walks of life, doing what they loved to do: make beer and drink good beer.” She cracks a big grin. “If I opened a pub, it would be real small and cozy and only carry the best of the best.”
Epilogue
Judy Ashworth sold her famous pub in 1998, not long after she suffered cardiac arrest. A breast cancer survivor with a pacemaker to keep her heart running, she lives on an acreage in Contra Costa and is in training for a 100 mile bike marathon. She’s thinking about opening a small pub when she turns 70.
Photo: This is a one I took with my cel phone at the Anchor Christmat Party in 2007. That’s Judy Ashworth with Andy Musser, who for years broadcast all the Philadelphia Phillies games. He’s now Anchor’s East Coast rep.