By William Brand
Friday, June 17th, 2005 at 12:55 pm in Uncategorized.
An aluminum “bottle” I was fascinated from the moment I saw it on the beer shelf at my local Safeway. Then, I did something unheard of from me, I bought it, even though it was Budweiser, a beer I usually eschew.
It’s a slim, brushed-aluminum bottle with a clear lacquer coating and it holds a pint. There’s a traditional bottle cap on top. It first reminded me of the Sigg aluminum bottles we used to use backpacking. Next, I recalled STP, so I checked and sure enough, the automotive additive comes in an aluminum can, with a screw cap.
But what’s inside is regular Bud, a pale, fizzy concoction with a light, beery aroma. Dry taste, no sweetness at all and almost undetectable hops. I drank most of the pint, but I was still thirsty. Aside from a slight buzz from the alcohol (Bud is 5 percent ABV), I felt like I hadn’t drunk a thing.
Then, I got the picture. The brewing and marketing geniuses at Anheuser-Busch have created the perfect beer cooler. It’s not sweet like Annie Green Springs (to draw on a cooler from my youth. No, it’s dry and light and pleasantly fizzy and one Bud just isn’t enough. One wants MORE. No wonder it’s the top-selling beer in the world.
This is an amazing product. As a beer cooler, I give Bud ***; as a beer: * .
Oh yes, Anheuser Busch says Bud Light’s now in a blue, aluminum bottle; Budweiser Select’s also coming out in a aluminum bottle.
This aside the young guy at the Safeway checkout counter approved of my purchase, but suggested I try Bud Select, which he said was a great beer. I suggested he move on to the better stuff. Try Gordon Biersch Blond Bock, I said. Hope he does.
Later, the half-drunk Bud still in my glass, I turned to a bottle of Lagunitas Censored Ale, a hefty 7.7 percent copper ale. It’s definitely not a beer cooler.
Why do they call it “censored”. They call it that because… according to Lagunitas founder Tony Magee, it was originally names Kronik with the last k reversed. The feds didn’t like that; thought it might be a drug reference. So they censored the name and provided the new name. 420 anyone?