Bottoms Up

Beer and wine in the Bay Area and beyond

An Eloquent Farewell to Rolling Rock

By William Brand
Wednesday, July 26th, 2006 at 3:08 pm in Uncategorized.

Rolling Rock has never been my favorite beer: tastewise, it’s just another light lager.

But it was a beer with a soul. For 150 years it was produced in a brewery in tiny (Pop. 8,711) Latrobe in Western PA. But it wound up in the hands of InBev, who sold it to Anhueser-Busch. A-B is switching production from Latrobe to its Newark, NJ mega-brewery. From a dollar standpoint, the switch no doubt made perfect sense. But what about Latrobe?

Don Russell, who writes the weekly Joe Sixpack column for the Philadelphia Daily News, talked to Latrobe folks and brewery employees and wrote a great column on Rolling Rock this week. Here’s a taste:

“What’s going to be hard for me,” said Michael Bauer (a 14-year Rolling Rock employee) , “is two years from now, watching the Steelers in the Super Bowl and seeing a Rolling Rock commercial.”

Read the whole column here.

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