Bottoms Up

Beer and wine in the Bay Area and beyond

The Number Game

By Jessica Yadegaran
Monday, August 21st, 2006 at 1:24 pm in Uncategorized.

The cover of the Business section today "Wine rating drives buzz in industry" is the same old story. Ratings are pointless marketing hooks yet we all fall for them. We needed them decades ago, when they started out, and wine drinkers in America needed more handholding. Now it seems people are addicted to them. But you have a choice in who you read: Try Hugh Johnson and his point system. I think you’ll be pleasantly surprised. No high school grade system, and no comparisons to cat pee and smelly socks.

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