Bottoms Up

Beer and wine in the Bay Area and beyond

Gallo Glory

By Jessica Yadegaran
Wednesday, October 25th, 2006 at 1:37 pm in Uncategorized.

What did you think of the Gallo-ization of America story in today’s paper? I’ve always been a fan of that Gallo of Sonoma line (that’s a great cab under $10). I was surprised to learn that Red Bicyclette (from France) and Ecco Domani (from Italy) also fall under the Gallo group. The author notes that trying to stretch the Gallo name over wines from $5 to $75 might confuse consumers, but I don’t think so. Levi’s sells jeans at Target for $20 and a higher-end pair in specialty boutiques for $200. GAP tells us to go to Old Navy for affordable clothes and its new store, Forth & Towne, for fancy stuff, right? We can figure it out.

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