By Jessica Yadegaran
Monday, November 6th, 2006 at 12:35 pm in Uncategorized.
I’m not one for consumer studies, at least not a lot of them. But when it comes to wine, they can be interesting and quite telling of the future, and corkheads. So here are a few released today that jumped out at me.
– Baby boomers are currently making the majority of wine purchases. Early indicators show the milennial generation taking the lead as more come of age. That’s us!
– 74 percent of wine consumers get serious about wine before they turn 40. Us again!
– The Top 5 cities for wine consumption are LA, NY, Chicago, Boston and D.C. What about SF?
– America’s top 5 wines (all table) include Carlo Rossi and Beringer. Younger and minority consumers are more likely to buy a more expensive bottle. Those 21-34 are more likely to spend more than $20 per bottle.
– The average U.S. retail price of a bottle of wine is more than twice as expensive as the typical bottle sold in France; and more than three times the average in Italy. Wow.
– and my personal favorite: U.S. demand for table wine is the greatest it’s been since the 1970s late wine boom.