By William Brand
Tuesday, January 23rd, 2007 at 2:54 pm in Uncategorized.
Would you believe this? A fruit beer from Anheuser-Busch, Brew Blog, a blog published daily be an advertising agency working for Miller Brewing has a fixation on A-B. Today, they’re reporting that the jolly big Bud has received federal label aproval for three fruit beers: Lime Cactus; Tuscan Orange Grapefruit; and Pomegranate Raspberry.
Miller says they’re supposed to be “pilsner beers with fruit flavoring.” Nothing wrong with that in my opinion. Problem is, according to Miller, the underlying pilsner beer is Michelob Ultra, a low-carb beer first released in 2002, which Miller claims has declining sales.
Problem with Ultra is it has almost zero flavor. If they’d beef it up, then add fruit, it might make an excellent beer. Let’s see, then toss it an old wine barrel, let the bacteria in the barrel create a bit of a sour, lactic note…and. Hell, I’d have nothing to bitch about.
If you like the idea of fruit beer, but want some substance, try Pyramid Apricot Weizen or Hefeweizen. Or, look to the Lambic beers of Belgium: For sweet, go with Lindemans Frambois or Kriek. For bone dry, Frank Boon Kriek.