Bottoms Up

Beer and wine in the Bay Area and beyond

Sonoma State offers first MBA in wine biz

By Jessica Yadegaran
Thursday, May 31st, 2007 at 10:03 am in Uncategorized.

Kudos to Sonoma State University. Today, officials there announced that it will be the first university in the nation to offer an MBA in wine business. I’m trying to get the program director on the phone but his line is obviously flooded.

Anyhoo, not surprisingly, the Wine Business Program is 100 percent industry funded, thanks to the contributions of more than 250 wine companies. It includes a BA in Business Administration with a concentration in Wine Business Strategies, and an MBA with a concentration in Wine Business.

How cool would this be? I wonder what kind of a job you get with an MBA in Wine Business? I would assume somewhere above marketing and PR but not quite in the cellar or vineyard, either. According to the Web site, the MBA is for students seeking leadership positions within global wine business management. Hmmm…

Apparently, all the classes will be taught by the faculty of the School of Business and Economic, including Wine Marketing, Wine Finance and Accounting, Human Resources Management, Wine Business Strategies and Wine Production, Operations & Distribution.

Seems a bit weird to me, but I’m sure they plan to bring in local speakers and lecturers from the industry. Otherwise, these Economics profs are going to spend the summer cramming for fall classes. That’s quite a learning curve…

For fall enrollment, students should apply no later than July 13.

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