Bottoms Up

Beer and wine in the Bay Area and beyond

Gary Vaynerchuk goes mainstream

By Jessica Yadegaran
Thursday, August 2nd, 2007 at 3:05 pm in Uncategorized.

A big thing happened for the wine blogosphere last night. Gary Vaynerchuk, the YouTube generation’s answer to Robert Parker, went mainstream, landing a spot on the Conan O’Brien Show following his glowing profile in Time magazine. He’s our wine guru, and he’s making us proud.

If you don’t know Vaynerchuk, you soon will. He’s 31 and airs his daily video blog, Wine Library TV, out of the large Springfield, New Jersey wine shop of the same name that he runs with his dad. He has five episodes a week, focusing on a grape or region, and gets about 30,000 new viewers an episode. I’m sure that’ll change after the Conan bit.

Wine Library TV is awesome. It’s so low budget it reminds me of Wayne’s World but for wine. Vaynerchuk refers to dollars as bones (like, this Napa Cab is so not worth $55 bones). His spatoon is a New York Jets bucket, and he’s quite the frat boy ham. But he knows his wines, and we agree on a lot of stuff: namely, the dumbing down of gamay by Beaujolais Nouveau, and slapping wine off of its pedestal.

Check him out. You won’t be sorry.

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