By William Brand
Tuesday, October 9th, 2007 at 6:28 am in Uncategorized.
Let’s see…you mix Miller Lite and Coors Light and you get? Hmmmm. Don’t know if I’d want to drink it.
Check out the web for the merger of MolsonCoors and SABMiller, which was announced a few hours ago.
According to the Wall Street Journal the joint venture will be called MillerCoors. Miller has 20 percent of the U.S. beer market and Coors 11 percent, the Journal says.
Anheuser-Busch has about 50 percent of the U.S. beer market, but worldwide is now number three.
Doesn’t look like this is a merger that’s particularly hopeful for craft beer drinkers does it. Or does it? We will see – and crack jokes in the meantime.