Bottoms Up

Beer and wine in the Bay Area and beyond

Coast Range/Farmhouse Brewing in Gilroy may be sold soon

By William Brand
Tuesday, January 29th, 2008 at 2:52 pm in Uncategorized.

Do you believe in life after death? Not to use a serious religious term in a beer business matter, but Coast Range/Farmhouse Brewing in Gilroy, south of San Jose, CA. may be sold soon.
The brewery, founded in 1995 in an old tomato cannery in Gilroy, population 48,000, 25 miles south of San Jose, has had a rough ride.

Farmhouse Saison 7Coast Range partner Craig Kennedy said an individual in Southern California is interested in the Farmhouse brand name and in buying the brewery. “There’s no paperwork signed; I’m sitting here on my couch with my computer trying to put something together,” Kennedy said.

I have no idea who that might be, but the brewery has long made Strawberry Blonde under contract to Belmont Brewing, Long Beach.

The Coast Range brewery, whose principle owner is real estate developer Ron Erskine, hasn’t made a beer since October. The company filed for Chapter 11 reorganization in December, listing a long line of creditors with the Internal Revenue Service and the California Franchise Tax Board at the head of the queue.

The brewery, with Erskine as principal partner and brewer Peter Licht as a part-owner, started out as Desperado, but sold the brand name to Fischer Breweries of Strasbourg, France. Fischer went bananas with the brand in the U.S. and it flopped.

Meanwhile Coast Range _ with Peter Licht doing the brewing _ trudged on.

Almost three years ago they reinvented themselves as Farmhouse and brought out a line of Farmhouse brand beers, mostly bigger, bolder, more adventurous. Tell you the truth, I loved the beer and the labels are stunning.

Here’s what I wrote about the beer in 2006:

“My favorite is a delicious peppery Saison 7 Belgian-Style Ale that pays homage to Dupont, the famous Belgian saison-brewer.

“Also in the lineup are Oast House IPA, named for the drying houses once prominent in hop fields. It’s made with fresh Cascade and Centennial hops, a dry-hopped number with a delicious silky maltiness. Stone Fence Porter has a huge roast malt aroma with notes of chocolate. Next in the line is a Kolsch-style ale that will be released initially in kegs.”

Meanwhile Peter Licht and Jeff Moses, formerly the marketing manager for Coast Range, who moved to California after working for years as a producer for ABC’s Good Morning America, for CBS Late Night and Life Styles of the Rich and Famous, are looking for a place and an investor for a brewery somewhere in the South Bay.

St. Stan’s logoMeanwhile Peter Licht and Jeff Moses, formerly the marketing manager for Coast Range, who moved to California after working for years as a producer for ABC’s Good Morning America, for CBS Late Night and Life Styles of the Rich and Famous, are looking for a place and an investor for a brewery somewhere in the South Bay.

Right now, Peter’s working at St. Stan’s Pub & Brewery in Modesto, helping the brewer there modernize the St. Stan’s line. If you’re headed that way, check out St. Stan’s. It’s become a sports bar with a brewery, not a bad combination, when you think about it.

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  • http://www.ststans.com Susan Nell

    Hello!
    I’m emailing to inquire why you write amazing articles of nearby breweries, and bypass us? As well, Hero’s Sports Lounge and St.Stan’s Brewing Co. are NOT of the same. The restaurant is owned by my cousin (which we completely support them, and they, us.) However, we will be opening a tap room in early 2009 ( a very separate entity ) as well, offer tours. We will be celebrating our 25th year (California’s 7th microbrewery, 1984- 2009) I hope you may consider us a stop in your near future – as I feel our product is still quite amazing, and unfortunately, marketing does an amazing job to pump up the ill-fated truth of some brand in what they are truly not. St. Stan’s is ‘hand crafted’ and made with a lot of pride. Anyways – thanks for reading if you do… you can call me with any questions by calling (209)527-STAN…look for a variety of celebrations by us this coming year. I go up to bat a bit in Sacramento to help see us small guys survive…

  • http://www.ststans.com Susan Nell

    I forgot to say, in a few of your articles, your information was not checked and a few errors exist in regards to Peter Licht & other details.

    Thanks,

  • http://www.ibabuzz.com/beer William Brand

    Hi Susan, obviously, I need to get over your way soon. I’ll give you a ring. b