By Jessica Yadegaran
Friday, April 25th, 2008 at 4:27 pm in Uncategorized.
Such a scene at Wine 2.0 last night. In a good way. The annual convergence of the wine and tech worlds happened this year at Crushpad’s new urban winery in the Dogpatch hood of Potrero Hill. I’d say there were about 500 people there, from winemakers and marketers to bloggers (word!) and venture capitalists.
Think about it. Wine is exploding. Yes, even at a time when Wine.com got itself a swanky brick and mortar (4th Street on Berkeley, if you haven’t checked it out yet). Moving right along, you can buy, sell, flip and write about wine online; you can market it; you can track your cellar and share it with friends; and make new ones of those too, while you’re at it.
Not familiar with Wine 2.0? Check out and join their Facebook page. The group, cofounded in 2006 by Jeff Playter and Cornelius Geary (formerly of Diageo), is a wine industry and consumer trade show. In other words, massive networking both online and off and tasting of many very cool boutique wines. It is 11,000 registrants strong, with 1,500 of those in the Bay Area.
The wine of the night for me was left-handed and charming The Boxer Shiraz from Molly Dooker. It’s $20 and has violet and cassis aromas that lead to blackberry and licorice flavors. Very rich yet balanced. I loved this wine.