Bottoms Up

Beer and wine in the Bay Area and beyond

Wino web geeks: Wine 2.0 was a hit

By Jessica Yadegaran
Friday, April 25th, 2008 at 4:27 pm in Uncategorized.

Such a scene at Wine 2.0 last night. In a good way. The annual convergence of the wine and tech worlds happened this year at Crushpad’s new urban winery in the Dogpatch hood of Potrero Hill. I’d say there were about 500 people there, from winemakers and marketers to bloggers (word!) and venture capitalists.

Think about it. Wine is exploding. Yes, even at a time when got itself a swanky brick and mortar (4th Street on Berkeley, if you haven’t checked it out yet). Moving right along, you can buy, sell, flip and write about wine online; you can market it; you can track your cellar and share it with friends; and make new ones of those too, while you’re at it.

Not familiar with Wine 2.0? Check out and join their Facebook page. The group, cofounded in 2006 by Jeff Playter and Cornelius Geary (formerly of Diageo), is a wine industry and consumer trade show. In other words, massive networking both online and off and tasting of many very cool boutique wines. It is 11,000 registrants strong, with 1,500 of those in the Bay Area.

The wine of the night for me was left-handed and charming The Boxer Shiraz from Molly Dooker. It’s $20 and has violet and cassis aromas that lead to blackberry and licorice flavors. Very rich yet balanced. I loved this wine.

molly dooker's the boxer Shiraz

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  • Smoke

    Jessica, glad you enjoyed the event! Great write-up! Thanks for your support of Wine 2.0.

    Crushpad estimated over 800 attendes, but based on glassware alone, we believe we may have broken the 1,000 attendee mark…

    We are doing NY in September and Chicago in October… can we expect you to join the road show?

    Smoke Wallin
    Co-Chair, Wine 2.0

  • Philip James

    Jessica – The Wine 2.0 event definitely drew people in from far and wide, Time Elliott from Winecast flew in from MN and I flew in from NYC solely for the event.

    Given the long flight I just wish it lasted longer. Great event all round.

    Philip James (and Advisory Board Wine 2.0)

  • http://ibabuzz/corkheads Jessica

    Agreed. Hey, how do you get on the advisory board?

  • http://ibabuzz/corkheads Jessica

    1,000? Wish I could go on the road show!

  • Pingback: WineLog Blog » Blog Archive » Wine 2.0 Spring Fling @ Crushpad()

  • Ward Kadel

    Hi Jessica!

    I agree, the event was a total success and quite a blast. I dug the Blue-Eyed Boy from MD and think that’s a great steal, as well.
    As you can see above, I didn’t realize that you were there, sorry to have missed you! You headed to the Clayton art and wine fest this weekend?

  • Jessica Yadegaran

    Nope, how was it?

  • Ward Kadel

    Well, I haven’t done a writeup yet, but it was more of a Arts & Crafts (& a little wine) Festival. Fun, actually a lot of fun with my wife and our Pug, but there was only about 6 wineries there that I could see on Saturday (one being Vendange).
    The nice thing was that there were 3 local labels there, sourcing almost all of their grapes from CoCo. Tamayo, Cana and Sterling Albert were all present and pouring tastes as well as full glasses (tastes weren’t allowed).
    It was pretty interesting to drink some local fruit!

  • http://ibabuzz/corkheads Jessica

    I do enjoy those local wineries. Thanks for filling me in since I missed it.