By William Brand
Wednesday, May 28th, 2008 at 7:14 pm in Uncategorized.
Let me explain, each summer, New Belgium has a kind of roving chautauqua. They land in a city, and have an afternoon of live, free music beer and bicycle-related games. They call it “Tour De Fat” . Well, hell they do make Fat Tire, don’t they.
Their San Francisco Bay Area visit is July 19. I believe it will be in Golden Gate Park again. This year, the bike giveaway is the new wrinkle. In each city the tour visits, they’ll select one person, who agrees to hand over the pink slip to his or her car and agree to live car-free for one year. In exchange, the lucky person will receive a custom New Belgium commuter bike.
They’re gonna select the winner (or should I say loser) in each city on the basis of a video or essay submitted to New Belgium explaining why they want to live without a car.
To submit a video or essay for consideration as a Car-for-Bike volunteer, log on to http://www.followyourfolly.com/pdf/biketrade.pdf.
There you have it. Not too shabby. Move over Ringling Bros.