Bottoms Up

Jay Brooks, who blogs at Brookston Beer Bulletin points us to this article on tasting the world’s most expensive beer by Barry Schlacter of the Fort Worth Star-Telegram.

The beer was made as a publicity stunt. Here’s Schlacter:

Vintage No. 1, which costs $400 for all of 13.2 ounces, cannot be purchased in the United States or anywhere outside Copenhagen, where it was made at the small, experimental Jacobsen Brewhouse of the mammoth Danish producer, Carlsberg. Just 600 bottles were produced, each with an original lithograph label depicting the fables of Sif, wife of the Nordic god Thor.
“The project started as a wild idea and a wish to create a new type of beer that had never been seen before,” Jens Eiken, Jacobsen’s head brewer, said during a transatlantic call. Friends, accustomed to relatively thin-flavored, pilsener-style beers, asked whether this dark, robust beverage really was beer. Other inquired: “Why are doing you this? Why so expensive?”
Eiken’s motive was to snare some publicity and elevate the image of beer, showing it can be every bit as rarefied and expertly produced as the finest wines, he said.

How was the beer? Wonderful. READ THE REST OF THE ACCOUNT.