By William Brand
Saturday, June 21st, 2008 at 10:36 am in Uncategorized.
Jeff Moses, the guy behind Boxer Lager and Route 101 Root Beer, has written a most interesting article on UGO: Lifestyle for Gamers, a gaming site. His question: Why isn’t beer sexy? Great question. Comments anyone?
UGO: LIFEStyle for Gamers
Beer will make you fat, is named things like “Budweiser” and “Heineken” and is sold in oversized plastic cups at sporting events. These are just a few of the reasons why beer isn’t considered sexy. In fact, I don’t know a single normal person who thinks beer is sexy, besides the Anheuser-Busch sales guy and my friend Joe who looks like he’s about to give birth to a 9-pound, 2-ounce 6 pack. I’m not saying there’s no sex in beer. I mean, we’ve all probably spent some time with it in the back seat of a car. But beer is not sleek or stylish or any of the other things that make something sexy in today’s society.
Why do we want beer to be sexy? Because when you and your date sit down for that special dinner, on the table will likely be a bottle of wine with some kind of cutesy label. Why? Because women think wine is sexy. Read the rest of the post…
PHOTO: Jeff Moses drinking Boxer Brews…