Comments on: Oddbits: Craft beer sales boom in 2008, the Trappist glassware policy, Root Beer, the roundup

By: William Brand

William Brand — Thu, 08 Jan 2009 05:31:23 +0000

Hey. what I meant was the image…pushed by beer commercials, and by bars. Have you never walked into a bar or restaurant, asked for a beer and received it in a glass straight out of a freezer? It’s ubuiquitious in America. No, of course actual brewers don’t push frozen glasses, but their ad agencies sure do.

By: KenO

KenO — Thu, 08 Jan 2009 04:49:29 +0000

You’re wrong. I don’t know of any brewery that pushes frozen glassware.

By: KenO

KenO — Thu, 08 Jan 2009 04:48:49 +0000

You’re wrong. I don’t know of any brewery that pushes frozenfrozen glassware

By: William Brand

William Brand — Tue, 29 Jul 2008 20:34:09 +0000

It’s the Belgian method. Until recently, every good Belgian bar had a running water sink. Now each beer tower includes a sink that automatically sprays the glass and rinses it inside and outside with cold water. The idea is go get the tempoerature of the glass to about the same temperature as the beer.

That does not mean ice cold or frozen. Frozen glasses, while a great sales technique, much pushed by the manufacturers of tasteless light lager, impede the taste of the beer. The Belgian method is much better. I have links and a video, so I’m going to re-post your question and my answer in three minutes. b

By: Drew

Drew — Tue, 29 Jul 2008 20:12:33 +0000

William – Do you know why The Trappist rinses out each of their glasses prior to pouring the beer? I’ve always thought that pouring a beer into a glass that was just rinsed will have a negative effect on head retention and lacing.