Oddbits: Miller abandons “craft beer lite”, a tour at the Great British Beer Fest, Oregon Brewers Fest sets record
By William Brand
Thursday, July 31st, 2008 at 12:27 pm in Uncategorized.
Oddbits…in the noose, er news…Unclear on the concept, department: MillerCoors (That’s their U.S. name now) has abandoned test marketing its Miller Lite Brewers Collection. Guess the idea of “craft beer light” won’t fly…Miller notes consumers who’ve tasted the beers like them…Sure, that’s why they scrapped the national rollout.
The Miller execs should steer their market execs noses toward Portland, OR. where the 21st Annual Oregon Brewers Festival was held last weekend.
The nation’s largest outdoor craft beer festival witnessed record attendance with 70,000 people, a 15 percent increase over last year’s all time high. Beer sales followed suit, also showing a 15 percent increase. The four-day event concluded on July 27th at Tom McCall Waterfront Park.
Despite rising keg costs, the OBF chose to stay the course with its pricing, offering a four-ounce taste for $1 or 14-ounces for $4.
And not an ounce of light beer.
Meanwhile, over in the UK, beer blogger, writer Melissa Cole (Taking the Beard out of Beer) still has room left on her guided tours for women at the Great British Beer Festival next week. If you’re female, like beer and are within striking distance of London, the Campaign for Real Ale’s Aug. 5 – 9 festival at Earls Court in London is a must-go-to destination. Check it out and sign up for Melissa’s tours of the vast hall here. No, that’s not Melissa, it’s a CAMRA publicity photo posted to prove that not all real ale lovers are middle-aged with beards. Was there ever any doubt?
- Saturday, Aug. 3, 2 p.m. – 11 p.m., Speakeasy Ales & Lagers 11th anniversary party, 1195 Evans Ave., San Francisco. This is the home of Double Daddy and other delights. Thanks to beeratjoes blogger Joe Ruvel for the reminder.
- Aug. 9, 11 a.m. – 7 p.m., Bistro, 1001 B. St., Hayward, CA. IPA Fest, 50-plus IPAs, $25 buys a six ounce glass and six tastes.
- Aug. 15, 15, 17, Bay Area Barbeque Cook Off & Music Festival, Alameda County Fairgrounds, Pleasanton, CA. The day for beer is Sunday, Aug. 17: 107.7 FM The Bone Brew Fest, noon – 6 p.m.
Many local breweries, including Linden Street, Oakland; Black Diamond, Concord, Santa Cruz Aleworks, Santa Cruz, Firetone-Walker, Paso Robles; Anderson Valley, Boonville; Blue Frog, Fairfield; Lost Coast, Eureka, El Toro, Morgan Hill, and St. Stans, Modesto.
$25 advance, $30 at the gate, includes admission to the BBQ cookoff. Tickets, ticketweb.com.