By William Brand
Sunday, October 26th, 2008 at 11:05 am in Uncategorized.
Question for a new week…This is part of an ongoing discussion about why does craft beer only account for about 4 percent of total beer sales in America, make that about 7 percent, if you count sales of decent beer like Coors Blue Moon, Leinenkugel, etc.
Here’s the question: OK, you’ve got company coming over tonight. Mostly they’re not beer drinkers or they drink swill (fill in your own light lager brand here). You want to introduce them to craft beer. What should you serve? A bridge beer, say a Sam Adams or some version of a brewpub golden? Or should you burn all your bridges and bring out your best?