By William Brand
Friday, December 19th, 2008 at 12:27 pm in Uncategorized.
Yowser, yowser…here’s the big news: Corona Light in cans! It’s true; they sent me a sample and a bit of a commercial:
Corona Light with only 99 calories and 5 grams of carbohyrdrates, is the number one imported light beer, and the number one imported high-end beer in the U.S. Corona Light’s ten year Compound Annual Growth Rate is 13.3 percent and the brand grew 10.5 percent in2007. It is ranbks number 13 overall in the chain grocery/drugstore segment, where importe light beer is growing faster than domestiuc light and the overall beer category.
Whew. That’s impressive. The only thing that beat out Corona for growth is craft beer in supermarkets etc. is craft beer.