By William Brand
Sunday, December 28th, 2008 at 6:08 pm in Uncategorized.
A beer for Chanukah: He’brew Jewbilation 12
Note: This is an updated version of an article I wrote for Northwest Brewing News in 2005.
“We were the only Jewish kids in our immediate group of friends,’’ Jeremy Cowan explains. It was back in the 1980s. Sam Adams had been on the market a little while. They thought, `You know what – Jews need their own beer.’
They played with the idea and came up with slogans like `Don’t Pass Over Sober.’
Those 17-year-olds never would have guessed that two decades later that very beer would be sold in 20 states and the people – Jews and most everybody else – would laugh at the joke and enjoy the beer.
Cowan recalls that He’brew remained an inside joke among friends for years, but the craft beer movement in the San Francisco Bay Area kept growing and Cowan got serious.
It’s not widely publicized, but Jews have an incredible drinking and brewing tradition, he said. “I came up with He’brew. I thought it would be a fun idea, a unique idea. I had bartended; I had worked at a brewpub in New Orleans,’’ he said. But he was not a brewer.
So he went to a `brew on premises’ shop in Mountain View, CA to work out a formula. “I wanted to make a really good beer that I could be proud of,’’ Cowan said. “It was just a tiny place,’’ Cowan said. “But the brewer there was really good.’’ READ THE REST OF THIS POST…