Bottoms Up

Beer and wine in the Bay Area and beyond

Like those PBR cans? This contest is for you

By William Brand
Wednesday, January 7th, 2009 at 3:25 pm in Uncategorized.

A winner from last year's PBR contest.

A winner from last year

Do  you drink Pabst Blue Ribbon? Here’s a chance to win some cash so you can drink more of this popular, light lager….Enter the  Pabst Blue Ribbon’s third annual “PB-Arts Contest”  Here’s the word from the Pabst publicist:

  • The contest is to create unique works of art inspired by the historic (PBRP can.  Works will be accepted in four categories — photography, painting, sculpture and poetry (new this year). PBR will select one grand prize winner and one runner-up in each category.  As in past years, the winning artwork will be honored and displayed in cities across the United States in various ways — wallscapes, alternative weeklies, building projections, newspaper racks, bus benches, store displays and other visual outlets.
  • Grand prize winners will receive $1,893, symbolic to the year 1893 when PBR won their famous blue ribbon, and a one-year supply of the inspiring brew.  The runners-up in each category will receive exactly one tird of the Grand Prize:  $631 in cash and a four-month supply of Pabst.  In addition, PBR will showcase the winning artwork throughout the U.S.

Interested?  Find out all about the contest here. Deadline is Jan. 31, 2009.

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  • James Bruketa

    According to the PBR contest rules on its website, the deadline for entry was December 31, 2008.

  • craig

    if pbr can can get beer in the right can why can’t micro brewers…if they are going can their beer…at least put it in “tall boys”..anything else is a waste of the all to small shelf space..

  • William Brand

    Good question. I’m fairly sure that most craft brewers have never thought to choose the kind of can, they just take the best beal offered them. I know that Uncommon Brewers in Santa Cruz has no choice in can supply and they had to buy in quantity in what amounts to a lifetime supply of cans. It was a “minimum order and the cans filled their warehouse.

    I;m going to pass your comment on to Oskar Blues and 21st Amendment.and see what they say.

  • William Brand

    Shaun O’Sullivern, head brewer, co-founder of 21st Amendment in San Francisco, just e-mailed me his answer about can size:

    Hey Bill,

    Well I personally think that it isn’t really an issue of “why can’t we get a canned craft beer in a tall-boy” because you CAN. At the 21A have gone the route that the 12 ounce CAN is the perfect size for the unique styles and flavors that we put in our beers, which happen to be in a CAN. The serving size is perfect and the consumer is already used to a similar size in a bottle. I’d like to tell you that we market tested this with focus groups in Arizona and studied the fluid dynamic nature as it relates to hydra-static pressure on flavor and foam stability, but at the end of the day a 12 ounce CAN just feels good.


  • William Brand

    And here’s the “tall boy” answer from Marty Jones at Oskar Blues, Lyons, CO.

    Hello William,

    Indeed, we’re believers in the can and the 12 ounce portion size. It’s a portion craft folks are used to.

    And it’s especially good for our higher alcohol beers. Our fourpacks of Gordon and FIDY mean you can enjoy 12 ounce portions when drinking solo, and not have to wrestle with a 22-ounce bomber of strong beer. Big plus.

    Plus, it’s the size can that our first machines were built for!

    But the 12-oz can is actually better for using that shelf space, because you can stack sixers of cans on top of each other. Can’t do that with bottles or tall boys.

    Our new gear allows us to do 16-oz cans with a few modifications, we’re looking into that now for something special down the road.

    I think the Surly beers and a few others are in 16 ounce cans.

    Gotta say, someone equating outfits like Shaun’s and ours with a massmarket beer maker is odd. Our goals, beers, sizes, costs and budgets are worlds apart, in different universes. And our beers are far more counter culture. And life changing.