- Bottoms Up (RSS)Say adios to Tequiza: Anheuser-Busch kills it
By William Brand
Friday, January 9th, 2009 at 10:14 am in What's On Tap.
Following in the wake of Coors, Anheuser-Busch – if this notice on the Tequiza Web site is accurate – has pulled the plug on Tequiza. Drink Bud Light Lime instead, ole Bud sez. Not for me, I fear. But Bud Light Lime apparently has really taken off.
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February 11th, 2009 at 11:18 am
Bud Light Lime is not the same but it is good. I will miss Tequiza. Is there any chance of a comeback? Perhaps it was a marketing issue because a lot of places didn’t carry it.
Thanks for the memories
March 30th, 2009 at 3:18 pm
I am disappointed and do not like Bud lime at all. I think it was definitely a marketing problem. I always had trouble finding it, and if I did, the store would stop carrying it. I thought it was wonderful…Too bad, and no more business for them from me.
April 4th, 2009 at 1:36 pm
Tequiza was my favorite Beer….went down so smooth and refreshing!
April 5th, 2009 at 2:09 pm
I WANT MY BEER (TEQUIZA)BACK NOW !!!!! CALIFORNIA CAN we order from another state?
April 6th, 2009 at 9:52 pm
Tequiza is the only beer I drink! It’s a perfect ladies beer. (I’m kindof a drinking sissy) No wanna be Tequiza is going to sucessfully replace it. I tried the other lime beers. They suck.
PLEASE BRING OUR BEER BACK.
April 16th, 2009 at 6:22 pm
I am disapointed in the discontinuation. I’m an admitted non-beer drinker but really enjoyed Tequiza, I guess that is why the marketing flopped…the real beer snobs found it to different from what is out there in the market. What a shame. I think I bought the last six-pack in existance in Myrtle Beach while on vacation in January.
May 17th, 2009 at 10:06 pm
I don’t drink beer, but I licked the taste of Tequiza. This is the only beer I could drink. Too bad, sorry to see it go.
May 25th, 2009 at 1:02 pm
Always, when I find something I like, it disappears. I tasted Bud Lime once and couldn’t stand it. I’ll gladly pay more for Corona before I ever drink a poser like Bud Lime. Now I’m having trouble finding Michelob Ultra flavored. What is the problem? Can’t we get an alternative to all the plain beer out there. I need to put a lime in something, for Pete’s sake!!!
May 27th, 2009 at 4:19 pm
Bring it back now! You have got to be Kidding Please bring it back! I only drink a few domestic beers. Tequiza was the only one I would pass up a Corona and lime for every Time. I would buy at twice the price!
May 31st, 2009 at 2:33 pm
If AB thinks bud lite lime is a replacement for Tequiza, well, then it is not hard to understand why they sold out to the foreigners….
June 10th, 2009 at 6:19 am
Tequiza was the perfect sit around the pool-summertime beer. I didn’t think it was too sweet. Hell, I don’t even put sugar in my coffee.
I’ve tried Bud Light Lime and hated it. I was at a Bud hospitality tent where we could drink all the free beer we wanted. I couldn’t even finish one BLL.
The lime taste is too overpowering.
Bring back Tequiza and sell it in Canada!!
June 10th, 2009 at 2:36 pm
This is the only beer that I have ever liked. Some say it was a sissy beer, but I loved it. Please bring it back.
June 15th, 2009 at 9:55 pm
I LOVED Tequiza! I too agree, Bud Light Lime is NOT nearly as smooth as Tequiza. We are suffering because they didn’t know how to market the stuff! I always had such a hard time finding it! I drove 40 minutes one way to buy a few cases at a time! I do not really drink beer but Tequiza was SO smooth, I always drank it, even when beer snobs laughed at me! I’m so disappointed & NO I won’t be drinking Bud Lime, it’s not the same!!
June 18th, 2009 at 2:40 pm
I miss it also, my friend got me hooked a few years ago and poof it is gone, Bud Light Lime could not be the same, the Agave made the beer. Pleasssssssse bring it back.
June 20th, 2009 at 7:54 am
I, too, loved Tequiza. The taste was just perfect, just the right tang without any aftertaste. It always hit the spot.
June 21st, 2009 at 12:15 pm
I too agree, Bud Light Lime taste like crap.
Bring back Tequiza. I’m drinking Corona with a splice of lime right now and it’s better tasting than your crappy beer. Sorry no more Business for Bud.
June 22nd, 2009 at 7:48 pm
I must throw my lot in with everyone who appreciated a great tasting most satisfying beer: TEQUIZA I would always look forward to adding a 3rd CLAMATO, a slice of lime and salt around the rim. That was my favorite way of enjoying beer. Nothing else really compared to the unique flavor TEQUIZA adds to this formula. If it needing a better way of being marketed, then it should of been promoted on the basis as being the most flavorful beer for all those who enjoy drinking beer in this way.
June 23rd, 2009 at 7:59 pm
I heard earlier this year that Tequiza had been discontinued but the local distributor said he could still get it. Now he tells me it is discontinued. What a shame and disappointment. I guess it wasn’t a big enough blip on the AB CFO’s radar screen. Bean counters win again. (Enough is enough!) It would not surprise me if the decision-makers never tasted it. Never mind that T was such a unique and flavorful ‘beer’ and *everyone* we ever introduced to it *really* liked it … I’m glad I found this website. It’s good to know there are numerous others who appreciated the beverage as well as my wife and I. I hope it’s another ill-conceived Coke Classic ploy, and someday soon we’ll get Tequiza Classic at the beer mart! Well I can dream. Really bummed. Our dinner parties just won’t be the same. We’ll have to find a microbrewery somewhere with something with just as much character, but it won’t be easy. AB had a real gem. What a sad note to end on.
June 26th, 2009 at 9:43 pm
No beer ever did, does or will ever come close to the perfection that Tequiza brought to our lives. Rest in peace.
By the way, In my opinion, all bud, bud lite, and the lime crap all tastes like it has some hint of a soy-saucey kind of taste. IT’S DISGUSTING.
BRING IT BACK! BRING IT BACK!
If not, bring on the Corona.
June 26th, 2009 at 9:47 pm
By the way, Miller Chill, the one with lime (I’m having one now) isn’t half bad. It’s no tequiza though. Not smooth at all like Tequiza was but good flavor. Screw Bud Lite Lime, go for the Miller Chill.
June 30th, 2009 at 9:25 am
Please bring Tequiza back ASAP. Bud-lime is not even close to Tequiza. I drove 2 hours to buy it by the case and I’m out. I’m not a beer lover but Tequiza is the exception. BRING IT BACK PLEASE-PLEASE-PLEASE
July 2nd, 2009 at 10:42 am
I looked all over for Tequiza, not realizing it had been discontinued. I hope that Tequiza lovers like myself, will appeal to the makers to bring it back PLEASE!!!
July 2nd, 2009 at 1:59 pm
can anyone tell me where I can still get Tequiza? I have no problem buying 25-50 cases if necessary.
Thanks!!
July 2nd, 2009 at 4:59 pm
I agree, Bud Lite is not as good as Tequiza. Tequiza was the first beer I ever liked. They’re trying to compete with Miller Chill and they both stink.
July 6th, 2009 at 8:13 pm
This was a mistake and represents utter foolishness on the part of Anheuser-Bush management. This company is being run by a bunch of totally incompetent, out-of-touch suits- I will NEVER buy any of their products again for the rest of my life- unless Tequiza returns. A/B stockholders: SELL! Invest in Miller!
July 17th, 2009 at 2:15 pm
I’ve been searching for Tequiza for what seems like several years now, and was thrilled to find some at a local store last year… twice. I have yet to find anything that compares; Bud Lime and Miller Chill aren’t even close! You may want to give Leinenkugel’s Summer Shandy a try. It’s not Tequiza, but it’s GOOD!
July 18th, 2009 at 9:45 pm
I really enjoyed Tequiza, but you can get almost the same flavor by putting a half-shot of anejo Tequilla in a glass mixed with 1 budlite lime.
July 19th, 2009 at 3:53 pm
No way does BLL taste anything like Tequiza, it’s too much like light limy p… water. Nothing yet that I tried even comes close to Tequiza. Sorry AB you made a huge mistake by ridding the public of the BEST beer around. It never stayed on the shelf long in stores because it sold fast. Stores always ran out. That should say something.. yeah “people were buying it = revenue!!! I guess another company can build their revenue and profit.
Shareholders do us and yourselves a favor. Read our comments and consider bring the BEST BEER EVER back back to us. I’m sure there are more pro-Tequiza than those wanna be TEQUIZAS make doers.
August 19th, 2009 at 5:51 pm
A major disappointment not to be able to buy Tequiza any more!! It has been my number one choice for beer. THANK GOODNESS I had stocked up since I had to buy it in the next county (my county was not in their market). But, I am about to drink my last one. PLEEAAASSSSSE bring back Tequiza!!!!!! We need it for Labor Day!!!!!
August 23rd, 2009 at 9:52 pm
Tequiza was the best. Stick it in the Freezer and take it out just as it began to form ice crystals. Nothing even close. Thanks AB. No more of my beer buying business for them. I now drink Coors and add some lime to it.!
AB COULD have handled it from a PR stand point much, much better.
Like a six month advance notice to it’s customers. Attention Tequiza Junkies, We will cease production in six months. You better stock up with a life-time supply. Contact your distributor for quantity orders.
But, no notice, no nothing. Just pulled from distribution on Jan. 1st. 2009
Ot they could have sold off the brand to a smaller micro brewery.
August 24th, 2009 at 8:58 pm
I am a beer lover and Tequiza was one of my favorites, especially in summer. Bud Lime is not comparison at all. Tequiza was the only Anheuser-Bush beer I liked. It will be greatly missed. I hope it comes lback.
August 25th, 2009 at 6:28 pm
Sign the petition to bring back Tequiza!!! Bud Lime is not the answer………
September 3rd, 2009 at 8:41 am
Tequiza is my favorite too, and none of the lime flavored beers are as good.
They need to realize that it appeals to non-beer drinkers, to many women (most beers are advertised to appeal to men - they’ve almost forgotten that women drink beer too) and to people who don’t enjoy the heavy beers.
They brought this out too soon (before flavored beers took off), advertised it too little, and barely marketed it - most of the Tequiza I found in recent years it was just lucky tripping over it in a store - most stores didn’t even carry it.
If they put the effort into marketing Tequiza that they are putting into Bud Light Lime the sales would be smoking BLL. Any time I gave it to anyone they were hooked.
Yes, we need a petition to bring it back.
September 3rd, 2009 at 8:43 am
How do we get a petition going?
September 6th, 2009 at 11:32 am
I’ll sign it!
September 11th, 2009 at 11:56 am
I just went to 4 liquor stores looking for some tequiza. I finally came home and googled it just to make sure I wasn’t wasting my time. That was the only Beer I enjoyed. Ice cold with a lime wedge shoved in the neck of the bottle YUM ! I hope there is something really close out there . . .My search continues
September 11th, 2009 at 3:26 pm
AB IS CRAZY AS HELL 4 D/C MY FAV BEER. ALL THESE OTHER LIME BEERS KICK ROCKS. I’M SO SAD AND I’LL NEVER DRINK BEER AGAIN!!! BRING IT BACK BRING IT BACK!!
September 18th, 2009 at 5:55 pm
This was bar none the best beer that I ever tasted. I would drive 50 miles to buy it by the case to have enough to last me for a while. The marketing for A-B is out of their mind for discontinuing a product that was more refreshing than any other drink.
September 21st, 2009 at 2:00 pm
Tequiza was the best beer ever. we drank it almost exclusively while it was available. bll is not even close. could some smaller brewery make something similar? call it tequilza? quetiza? aziuqet?
There are tens of thousands of tequiza lovers out there that would love to stick it to AB by buying a competitor’s product.
Anybody find anything close to Tequiza? We are drinking hard cider and sparkling wine more now.
Brian
September 27th, 2009 at 6:34 pm
Wow, nothing compares to Tequiza. Way better than Bud Light Lime, LandShark and Coronas -Please bring it back. It is one of the only beers I liked!!!!!
October 3rd, 2009 at 8:48 pm
This was a great beer, better then all the want to bes, not much of a suprize that bud would kill somthing that didnt apeal the the low brow bud drinkers. It was hard for the nascar and football crowd to say so they dropped it. I am a fan of much darker and more complex beers but this was a world class summer time beer.
October 9th, 2009 at 10:10 am
It’s my birthday and all I want is a 6 pack of Tequiza!!! Any hiding out there anywhere? PLEASE!!!