Sunday, March 1st, 2009 at 1:10 pm in what's on tap.
Bill Brand brought a passion to What’s On Tap that made the blog a treasure. It was evident to the public in his writing — in his words and the frequency with which he posted — and in the personal connections he made with readers.
It also was evident behind the scenes, as Bill worked with and pushed the Oakland Tribune-Contra Costa Times online team supporting the blogs. Bill demanded the best for his blog because he had the readers in mind. He was ahead of the pack when it came to adding the latest web tools. He’d been Twittering for months before most of our newsroom knew what Twitter was. Bill regularly checked traffic numbers for the blog, taking great pride in its growth and raising a flag whenever he saw a leveling-off or dip.
After working so hard to build the blog, I don’t think Bill would have wanted it to end with his death. We’re not sure we’ll be able to find an adequate replacement for Bill, but we’re going to give it a try.
We’re putting the word out to our newsroom staff and the public. For the next few weeks, we’re going to have guest bloggers pour their words into What’s On Tap. Consider it a tryout if you’d like to become a regular. But we’d also welcome short-term fill-ins if you don’t want to make an indefinite commitment.
The requirements: Be a writer; be passionate and knowledgeable about beer; understand blogging and social media. Big plus if you already blog.
We may ultimately hand over the blog to a single writer or a team. We will compensate the blogger. Details to be discussed. Don’t expect to be able to quit your full-time job.
Interested? Drop me an email at firstname.lastname@example.org. If you have online writing samples or your own blog, send me a link.
Assistant managing editor, Online content
Bay Area News Group – East Bay