Bottoms Up

If you haven’t heard yet,  web marketing guru Gary Vaynerchuk of Wine Library TV has signed a seven-figure, 10 book deal with HarperStudio. His first title, “Crush It! Turn Your Passion into Profits in a Digital World,” is scheduled for released in October.

I also heard at a recent trade tasting that after Gary V rated a certain Sonoma wine a 93 on one of his vlogcasts, the winery received 400 phone calls from people seeking a bottle. A few weeks before, when Robert Parker of the Wine Advocate, had given one of their wines a 93, they received approximately 14 calls.

Oh the wine times are changing. And I love it.

While I’m not sure a bunch of Web 2.0 types are going to pay $25 for a hardcover business book – they’d be more likely to read it on their Kindles – I am thrilled for Gary, who I interviewed last year when his first and only wine book, “Gary Vaynerchuk’s 101 Wines,” came out. He’s a nice guy and his passion for wine is infectious.