Bottoms Up

Beer and wine in the Bay Area and beyond

Sierra Nevada to Collaborate with Craft Beer Pioneers in 2010

By Jay Brooks
Monday, December 14th, 2009 at 12:37 pm in On Beer.

Next year, Sierra Nevada Brewing Co. will celebrate their 30th anniversary and will mark the occasion with a yearlong commemoration of the trailblazing brewers who helped transform America into the world’s most exciting brewing nation. In 2010, Sierra Nevada will be teaming up with the founders of the craft beer movement to benefit select charities and beer drinkers across the country.

March of 2010 will see the first of four beers in a series of collaborative projects with America’s craft-brewing pioneers: Fritz Maytag of Anchor Brewing; Jack McAuliffe, founder of New Albion Brewery; and authors, homebrewers, and beer advocates Fred Eckhardt, and Charlie Papazian. Together, this group is credited as ‘the men who launched a thousand breweries;’ and without them, our current day craft-beer-renaissance might never have happened.

“We wanted to pay tribute to the original pioneers who helped me and hundreds of others get started,” said Sierra Nevada founder Ken Grossman. “Few people in the craft-brewing world have accomplished more than these guys, and we thought it might be fun to get the original crew together and make something special.”

s-n-2010

This project will begin where craft brewing started—Anchor Brewing Company in San Francisco. Maytag bought the historic brewery in 1965, and his vision for American beer changed everything. In December 2009, these pioneers gathered at Anchor to catch up, reminisce about craft beer’s beginnings, and share their vision for the project.

“I feel honored to sit at the table with these guys,” said Grossman. “Without the help that these guys gave me in the early days, I never would have gotten started. Each of them has shaped craft beer in some meaningful way, and without them, who knows what American beer would be today?”

The beers will be released periodically throughout the year, starting with the first release in March, and continuing until Sierra Nevada’s 30th Anniversary on November 15. These limited-release 750ml cage-and-cork bottles will be available at select retailers and beer-centric bars.

These beers will be much more than a tribute: Proceeds from the project will go to benefit select charities chosen by the four pioneers.

Sierra Nevada started in 1980 with a humble hand-built brewhouse and some interesting ideas about beer. Today it’s America’s longest-running craft startup, and boasts the number-one best-selling craft brand in the country—the legendary flagship, Pale Ale.

A lot has changed in the generation since Grossman first met these brewing pioneers. When Sierra Nevada first opened its doors, there were less than 50 breweries in the United States. Today, there are more than 1,500 craft breweries in operation, and American brewers lead the world in variety of styles, innovation, experimentation, and quality.

Follow this collaboration of pioneering brewers at www.sierra30.com.

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  • craig

    boycott the “seirra nevada tap house” in reno…they offered the “santas” on the “reno santa crawl”… speacials on bud/bud lite…thats some holiday spirit they have…

  • Scott B.

    I don’t think it is connected to Sierra Nevada Brewing Co. It’s called the “Sierra Tap House,” not “Sierra Nevada Tap House.”

  • craig

    that may be the case…but they every sierra nevada on tap…regardless…they still could have spread some holiday cheer…with the good stuff !…safe holidays to all!