By Jessica Yadegaran
Tuesday, November 16th, 2010 at 5:15 pm in Corkheads.
People in the wine industry are always lamenting the way wine is sold, and how they can better reach consumers who might otherwise never visit their wineries or taste their wines.
It’s still a bit under the radar, but Lot 18 is basically online private sales. The website will have a team of wine specialists who work with small producers to get their affordable products into the hands of appreciative, thirsty wine geeks.
It’s a great concept, and I’d be interested to see if it improves the way wine is sold, from a commodity to a hand-crafted, living thing. There are a limited number of invitations to preview the site. Check the Mashable link to see if any remain.