Bottoms Up

Beer and wine in the Bay Area and beyond

Archive for December, 2011

SF Beer Week Opening Event for 2012 Announced

The opening celebration to kick-off SF Beer Week for 2012 has been announced. Having outgrown our space last year, this year it’s been moved to a new, larger location at the Concourse pavilion at the Concourse Exhibition Center in SOMA. Here are the details:

On February 10, 2012, over 50 Northern California breweries will converge on the Concourse in San Francisco for the Opening Celebration of SF Beer Week, which kicks off a ten day marathon of beer tastings, small festivals and food pairing dinners across the Bay Area. From 6-10pm, beer lovers will discover newly minted nanobrewers pouring alongside legendary craft brewing pioneers.

Early bird tickets are now available for $55. Each attendee will receive a commemorative glass and enjoy unlimited samples of new, rare and classic beers. Tickets are expected to go quickly. The event is one of the largest and most anticipated gatherings of the region’s beer community. A complete list of attending breweries will be published in mid January.

This year the Opening Celebration has moved to a larger venue in San Francisco’s SOMA district. The Concourse pavilion will provide a more spacious experience, easier access to the breweries and more food options will be available. Artisan producers from around the Bay will serve up a range of delicious choices for purchase, while live music fills the air.

Tickets are available online, the early bird price is $55. See you there.

sfbeerweek-2012

Posted on Tuesday, December 20th, 2011
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The Artist Behind 21st Amendment’s New Cans

UK-based illustrator Joe Wilson, whose clients include such high-powered companies as Adidas, British Airways, De Beers, GQ, Random House and Wired, designed the new artwork adorning the new 21st Amendment Brewery beer cans. So given his work for Wired, I suppose it’s no surprise that they featured his art on their Underwire Blog in a post entitled Chimp Astronaut Spaces Out in 21st Amendment Brewery’s ‘American Icon’ Artwork.

In an e-mail interview for the post, Wilson talked about the project. Regarding Bitter American. “That was a nice idea to center it around Ham the Astrochimp, who was undoubtedly a bitter American.”

The brewery’s marketing firm, TBD Agency, hired Smith on the strength of a Statue of Liberty illustration he did for Public Finance magazine. “They asked me to create a series of images based around the loose theme ‘American icons,’” Wilson said. “They already had the names of the beers, so this was a case of coming up with American subject matter and giving it a twist.”

21st Amendment wanted to establish a cheeky alternative to its mainstream competitors and that’s precisely what Wilson delivered with his drawings of the space chimp and other American icons. For the history-on-a-can theme, Wilson drew Paul Revere (for a black IPA called Back in Black), Abe Lincoln and his Mount Rushmore companions (Brew Free or Die IPA), the Statue of Liberty (Hell or High Watermelon wheat beer) and Franklin D. Roosevelt (Fireside Chat winter spiced ale).

Below are Wilson’s original sketches followed by the finished can label for each beer.

Brew Free or Die IPA

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Hell or High Watermelon

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Bitter American

21a-bitter-american-sk2

21a-bitter-american-sk1

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Back in Black

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21a-back-in-black

Fireside Chat

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It’s cool to see the changes — look carefully — from rough sketch to finished artwork. You can see more of Joe Wilson’s artwork at his website and at debut art.

Posted on Friday, December 16th, 2011
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