From a marketing perspective, the Oakland school district should worry less about its overall reputation and more about how the community perceives its individual schools, MBA students from UC Berkeley concluded after reviewing the results of an online survey I posted on the blog in April.
About 300 people completed the survey, many of them with zip codes in the hills; the report’s authors acknowledged that the respondents weren’t representative of the city’s population.
You can find the recommendations, which include a decentralized, “grass roots” campaign, here. They’ll be discussed at Wednesday’s 5 p.m. board meeting (along with the first reading of next year’s budget and the second part of a study that looks at the number of classrooms needed in OUSD).
Do you agree?