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California PTA moms try to reach voters in a new way: gangsta rap comedy

In case the sweet faces of underserved public schoolchildren aren’t enough to convince some California voters to approve Prop. 30 and/or 38 on Nov. 6, maybe this will get their attention.

In a 5-minute video promoted by the new parent group Educate Our State, PTA moms frustrated by conventional fundraising schemes turn to intimidation — via pseudo gangster costumes, Taliban references, fake guns and fog (and above all, noisy kids who spill stuff) — to get their schools what they need.

Unlike the pro-Prop. 38, anti-Prop. 30 “contrast ads,” which Molly Munger recently pulled, this “Shake You Down” video urges voters to say “yes” on both fundraising ballot measures. Los Angeles parents Elise Robertson and Mouncey Ferguson made the video; they cast parents from their school, Aldama Elementary, and their own kids.

Can you relate?