Back to Basics with the GAP
By Dino-Ray Ramos
Thursday, August 2nd, 2007 at 8:44 am in Accessories, Advertisements, Annie Leibovitz, Celebrities, Clothing, Dresses, Entertainment, Fashion, Fashion Labels, Gap, Lucy Liu, Men's, Models, News, Pop Culture, Sarah Silverman, Season, Selma Blair, Shirts, Shopping, Stores, Trends, Women's.
More and more, I think the Gap is starting to appreciate what made them a cool store in the beginning: the basics.
Once again, they use the power of celebrity with a flawless ad campaign that includes black and white photography by Annie Leibovitz. Introduced last week, “Classics Redefined” drapes some of the Gap’s most iconic clothing on fabulous faces of film, music and entertainment like John Mayer, Lucy Liu and Regina King.
As for my favorites, I love the images of funny girl Sarah Silverman looking Parisian in a pair of wide leg trousers and that pic of Selma Blair is strikingly calm…
Like I said before, Gap sure knows how to put out some good ad campaigns.
Check them out…
Twyla Tharp (The French Cuff Shirt, $39.50)
Selma Blair (The Deep V Sweater, $44.50)
Sarah Silverman (The Wide Leg Trouser, $49.50)
Regina King (The Short Sleeved Turtleneck, $39.50)
Marcel Wanders (The Soft Tailored Blazer, $88)
Lucy Liu (The Little Black Sweater Dress, $59.50)
John Mayer (The Sweater Vest, $39.50)
Forest Whitaker (The Macintosh, $98)
Davis Guggenheim (The Perfect V Sweater, $39.50)
Puffy AmiYumi (The Wide Leg Jean, $59.50)
Liev Schreiber (The Haberdashery Shirt, $44.50)
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August 7th, 2007 at 11:17 am
[...] stubbornness,” –- it didn’t work before, so maybe it will work this time — the Gap is now introducing yet another new army of 12 (yes 12!) celebrities to be featured in a black and white print campaign [...]