Veterinary Pet Insurance periodically sends out fascinating little surveys to try and tweak the interest of us columnists so we’ll give them a plug in our columns or blogs. The latest survey that arrived in my morning mail has to do with how much a pet owner will spend to save his/her pet’s life. Here’s an edited down version of what the VPI press release had to say:
Most Pet Owners Will Spend Anything to Save Pet’s Life, Survey Says
According to a recent survey of VPI policyholders and other pet owners who visited the VPI Web site, 70 percent of those who responded said they would pay any amount to save their pet’s life. Of the more than 5,200 responses, just 3 percent of respondents said they would pay up to $500 to save their pet’s life. Ten percent of pet owners would pay up to $1,000, and 17 percent would pay up to $5,000.
The findings are in line with national surveys on the topic. According to the American Animal Hospital Association 2002 Pet Owner Survey, about half of the pet owners surveyed said they would spend any amount to save their pet’s life.
While costs of veterinary services vary by region, pet owners are spending more annually on such services than they have in the past. Between 1994 and 2003, aggregate U.S. household expenditures on veterinary services rose 76 percent, from $4.8 billion to $8.5 billion, according to "Pet Insurance in North America" (a November 2005 Packaged Facts study).
"This latest survey of our policy holders and pet owners everywhere underscores what we have known for a long time, that the human-animal bond is stronger than ever," said Dr. Carol McConnell, director of veterinary education and services for VPI. "It is increasingly more common for pet owners to view their pet as a family member. As such, pet owners are willing to do whatever it takes to keep them happy and healthy for as long as possible … "
I don’t need to get a press release to let me know how strong the human-animal bond is. I read about it every day of the year in the e-mail and letters I receive from my caring and pet-loving readers.
The fact that spending for veterinary services in this country has nearly doubled, from $4.8 billion to $8.5 billion in one decade, is kind of scary.