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Would you believe, a $1.8 million 52 carat diamond dog collar?

By Gary Bogue
Wednesday, October 17th, 2007 at 7:17 am in Press releases.

How much do you love your dog?
Enough to sell your house, car, all your possessions and maybe rob a bank to raise enough money to buy it a one-of-a-kind dog collar?

As you might imagine, a pet columnist gets a lot of press releases from companies and publishers and organizations trying to promote their wares. Yes, I get a lot. And occasionally I even get some pretty weird promotions they try to get me to plug in my column.

But this one REALLY takes the angel food cake, so to speak, and I had to share it with you.

Check out this unbelievable press release on taking pet glamour to a new level:
(From Jeri Bryant, Marketing Manager, i Love Dogs, Inc., in Los Angeles — where else?)

“The Ultra Luxurious Amour Amour: A One-of-a-Kind 52 Carat Diamond Dog Collar
“Los Angeles, CA — If you had $1.8 million, what would you spend it on; a house in the Bahamas with an ocean view or a Ferrari Enzo, a Rolls Royce Phantom and a Porsche Carrera GT? Not if your pampered pooch has anything to say about it!

“With 1,600 hand-set diamonds adorning the graceful chandelier design that includes a stunning 7-carat, D-IF, brilliant shape center piece diamond, i Love Dogs, Inc. is debuting the ultra-luxurious Amour Amour. Crafted with precision and attention to detail, the one-of-a-kind 52 carat Amour Amour is the world’s most exquisite dog collar-and without a doubt, the most expensive! No dog has ever before had the chance to wear breath-taking pieces that are more worthy of being called fine necklaces than ! collars.

“Amour Amour is one of five exclusive designs in La Collection de Bijoux-the world’s most expensive line of designer diamond dog collars. The limited edition collars introduce high-fashion and the breathtaking beauty of diamonds to the world of dog couture. Amour Amour is the only one-of-a-kind diamond dog collar available. Additional limited edition designs-Juene Cheri, Amour de la Mer, L’Etoile, and Cheri — are available for the discerning pet owner.

“The complete La Collection de Bijoux can be viewed on-line at

“With several product lines ranging from exquisite diamond or turquoise dog collars to veterinarian-formulated supplements and fine-quality leather goods, i Love Dogs, Inc. is the source for dog lovers in search of unique, premium products. ‘We’re fulfilling the needs of the luxury dog market. All of our products are proprietary, and are the best of the best.’ Debra May, General Manager i Love Dogs, Inc.”

So there you have it. Diamonds are a … dog’s … best friend. Right?
OK folks, I think we need to have an impromptu little contest/survey here to find out WHO you think could not only afford to buy such an offensive object for their pooch, but would also actually be crazy enough to do it?

Please enter the name or names of anyone you think would buy such a thing under “Comments” below. And if you’re up to it, maybe throw in why you think they’d do it.

The winner of this little contest/survey gets to sit back and have a real good laugh (with the rest of us).

I’ll be shocked if anyone can come up with a real person.

Of course … I’ve been shocked before. /Gary

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6 Responses to “Would you believe, a $1.8 million 52 carat diamond dog collar?”

  1. Tish Gleason Says:

    Well Paris Hilton of course. For obvious reasons.

  2. Gary Bogue Says:

    Hey, that’s the easy one! Any others?

  3. Laurie Stoker Says:

    The late Leona Helmsley, if she wasn’t … dead.

  4. Gary Bogue Says:

    As I recall, Helmsley left that dog so much $$$ it can purchase that collar on its own and still have enough bucks left over to buy a few hotels and go into the hotel business.

  5. Scott Rose, Author of Death in Hawaii Says:

    I think this item makes apposite and fashionable yacht wear, so as a yachtie I would not hesitate to buy one for my own dog.

  6. Evan Says:

    I have a collar worth a lot more than that

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