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Company works to protect jaguars, other wildlife

By Gary Bogue
Monday, March 19th, 2012 at 8:46 am in Jaguar.

Jaguar with radio collar around neck for tracking and study. (Arizona DFG photo)

Why can’t we have more companies like the one below!? /Gary

Environmentally responsible coffee company works to protect jaguars and other wildlife in Central and South America

The Lincoln, Calif.-based Rogers Family Company has launched a new organic “Fairly Traded” coffee – “Rare Find” – to help the wild cat conservation organization Panthera protect one of the world’s most beautiful and iconic animals: the jaguar.

Rogers Family Company – which has worked for decades with farmers to grow coffee in concert with nature – will donate 20 percent of Rare Find online sales and 10 percent of wholesale/distributor sales to support Panthera’s jaguar conservation initiatives.

Jaguar with radio collar around neck for tracking and study. (Arizona DFG photo)

Rare Find is a custom blend of shade-grown, organic beans from the highlands of Mexico in Chiapas and the Concordia area of Colombia. These regions are home to the Americas’ largest wild cat – the jaguar. Shade-grown coffee plantations in the forests of Central America and Colombia often exist within jaguar habitat. Unfortunately, many coffee farms today are monoculture or full-sun plantations, which destroy forest canopies to maximize yield. As a consequence, jaguars and other wildlife are experiencing habitat loss and fragmentation, as well as human-encroachment, which increase the chances of conflict with people.

The Rogers Family Company practices shade-grown coffee farming, which protects the natural rainforest canopy above the coffee trees, native plants and wildlife.

Jaguars are the largest and most iconic cat living in the Americas, but they have been eradicated from over 40 percent of their historic range. While jaguars live in 18 countries in Latin America today and are considered abundant in some areas, their future is threatened by illegal hunting, deforestation and loss of wild prey.

About the Rogers Family Company
For decades, the Rogers Family Company has advocated and practiced environmentally and socially responsible coffee production on its partner coffee farms from Mexico to Rwanda.  The company has launched a wide range of environmental initiatives and also produces a line of organic, shade-grown coffee for the National Audubon Society. See

The company’s recent environmental initiatives include: launching a 100-year tree planting program in 2009, becoming “carbon-negative;” purchasing thousands of acres in Mexico and Central America to create organic and sustainable farms and restore clear-cut land to their natural rainforest state; marshalling a ‘green’ army of billions of red earthworms to create nutrient-rich, organic fertilizer to help small coffee farmers and promote organic coffee production in Central America and Africa; commissioning a scientific study to ensure birds and other wildlife can thrive on its farms, and requiring farmers to preserve native forests, soil, water supplies and wildlife; and encouraging an organic approach that’s reduced runoff of toxins into waterways, lessened the risk of birth defects and illness and preserved such species as the polymorphic robber frog and painted bunting bird.

About Panthera
Panthera, founded in 2006, is the world’s leading organization devoted exclusively to the conservation of wild cats and their ecosystems. Utilizing the expertise of the world’s premier cat biologists, Panthera develops and implements global conservation strategies for the largest, most imperiled cats – tigers, lions, jaguars and snow leopards. Representing the most comprehensive effort of its kind, Panthera works in partnership with local and international NGOs, scientific institutions, local communities and governments. Visit

To learn more about the Jaguar Corridor Initiative visit:

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