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Would you believe, a $1.8 million 52 carat diamond dog collar?

How much do you love your dog?
Enough to sell your house, car, all your possessions and maybe rob a bank to raise enough money to buy it a one-of-a-kind dog collar?

As you might imagine, a pet columnist gets a lot of press releases from companies and publishers and organizations trying to promote their wares. Yes, I get a lot. And occasionally I even get some pretty weird promotions they try to get me to plug in my column.

But this one REALLY takes the angel food cake, so to speak, and I had to share it with you.

Check out this unbelievable press release on taking pet glamour to a new level:
(From Jeri Bryant, Marketing Manager, i Love Dogs, Inc., in Los Angeles — where else?)

“The Ultra Luxurious Amour Amour: A One-of-a-Kind 52 Carat Diamond Dog Collar
“Los Angeles, CA — If you had $1.8 million, what would you spend it on; a house in the Bahamas with an ocean view or a Ferrari Enzo, a Rolls Royce Phantom and a Porsche Carrera GT? Not if your pampered pooch has anything to say about it!

“With 1,600 hand-set diamonds adorning the graceful chandelier design that includes a stunning 7-carat, D-IF, brilliant shape center piece diamond, i Love Dogs, Inc. is debuting the ultra-luxurious Amour Amour. Crafted with precision and attention to detail, the one-of-a-kind 52 carat Amour Amour is the world’s most exquisite dog collar-and without a doubt, the most expensive! No dog has ever before had the chance to wear breath-taking pieces that are more worthy of being called fine necklaces than ! collars.

“Amour Amour is one of five exclusive designs in La Collection de Bijoux-the world’s most expensive line of designer diamond dog collars. The limited edition collars introduce high-fashion and the breathtaking beauty of diamonds to the world of dog couture. Amour Amour is the only one-of-a-kind diamond dog collar available. Additional limited edition designs-Juene Cheri, Amour de la Mer, L’Etoile, and Cheri — are available for the discerning pet owner.

“The complete La Collection de Bijoux can be viewed on-line at

“With several product lines ranging from exquisite diamond or turquoise dog collars to veterinarian-formulated supplements and fine-quality leather goods, i Love Dogs, Inc. is the source for dog lovers in search of unique, premium products. ‘We’re fulfilling the needs of the luxury dog market. All of our products are proprietary, and are the best of the best.’ Debra May, General Manager i Love Dogs, Inc.”

So there you have it. Diamonds are a … dog’s … best friend. Right?
OK folks, I think we need to have an impromptu little contest/survey here to find out WHO you think could not only afford to buy such an offensive object for their pooch, but would also actually be crazy enough to do it?

Please enter the name or names of anyone you think would buy such a thing under “Comments” below. And if you’re up to it, maybe throw in why you think they’d do it.

The winner of this little contest/survey gets to sit back and have a real good laugh (with the rest of us).

I’ll be shocked if anyone can come up with a real person.

Of course … I’ve been shocked before. /Gary

Posted on Wednesday, October 17th, 2007
Under: Press releases | 6 Comments »

Another dreadful press release

Excuse me for venting, but sometimes you just need to share things with your friends. Please bear with me as I voice this primal scream.

On the average, I get about 15-20 press releases a day in my morning e-mail from companies trying to get me to publicize their products in my daily newspaper column in the Times. Not a problem. It goes with the turf and sometimes there will be something I can use. Some of them are also pretty awful.

Here, in my opinion, is the dumbest press release I’ve received this month:

LOS ANGELES/EWORLDWIRE/Nov. 14, 2006 — The company Political Pet Toys has launched its new range of pet chew toys for Christmas today. The brand new chew toys that have been added to the range includes Donald Rumsfeld, Karl Rove, Kim of North Korea and the president of Iran.

… Although family members of soldiers, democrats and republicans will want their dogs to rip these toys to shreds, it is not possible in the literal sense, as each chew toy is made from a PVC-RUBBER compound so as to be soft on the animals’ gums and will last for years. Political Pet Toys can be purchased on-line … and will also be stocked in pet stores across the U.S. …

Thanks. I feel better all ready.

Posted on Friday, November 17th, 2006
Under: Press releases | 2 Comments »