Take the latest newsletter from the Hayward Area Planning Association, which advocates sticking Hayward back in the school name:
What is a CSUEBH? California State University, East Bay Hayward. This name is necessary to distinguish our campus from Oakland and Concord, and I urge all to use it to avoid confusion and to protest the abuse of authority that changed the original name of CSU Hayward.
Sure to make an attractive sweatshirt.